Welcome to Day 23 of the Internet Marketing Makeover (#31DIMM for short)!

By now you know that a well linked-to site will generally outperform a site with few links pointing to it, everything else being equal.

So one of our jobs, when developing a new site, is to go out and get links for it (we’ve used strategies to do so in previous #31DIMM posts).

But we can also optimize the links on our own site by linking to our own content more often and with the keyword phrase we want the linked-to page to rank for as anchor text.

This lets the search engines know that the page you’ve linked to again and again with the anchor text “Green Widgets” is your best and most relevant page on the subject. Plus, you’ll be giving your readers other pages to visit on your site, which will help them find the exact information they’re looking for and increase the length of their visit.

DAY 23 OBJECTIVE

Create links from your pages/articles/posts to your most important pages, using the keyphrase they are targeting as anchor text.

DAY 23 ASSIGNMENT

You should know from your research on Day 10 the most current keywords your market is searching for, and you should have optimized your site on-page for those keyphrases on Day 11.

Now you’ll link from pages on your site that mention a keyphrase your targeting to the main page that targets that keyphrase.

For example, you’re targeting the following keyphrases:

• green widgets
• blue widgets
• red widgets
• yellow widgets

You have a page on your site for each of these keyphrases, all optimized and targeted.

But in your “green widgets” page, you also make mention of “blue widgets,” as it made sense to do so in the context of your article.

That mention of “blue widgets” should be linked to your “blue widgets” page to make the most of your on-site search engine optimization (and give visitors a link where they can access more info, should they want to).

You can do this automatically in Wordpress by using the plugins aLinks or Crosslinker.  Simply load the plugins with the kyphrases you want to link automatically, and the URL you want those keyphrases to link to.

Consider variations, i.e. your “blue widgets” page might be linked to by the phrase “blue widgets” AND “blue widget”, assuming you don’t have a separate page devoted to the singular use of the keyphrase.

If your site isn’t with Wordpress, this work will have to be done manually! (One of the many reasons a Wordpress site is, typically, much easier to manage and optimize than your standard HTML site).

Once you’ve linked instances of keywords you’re targeting to their associated page on your site, you’ve alerted the search engines to your absolute best resources for those keyphrases and given human visitors one more page to click through and be exposed to your advertising and offers!

ABOUT THE 31 DAY INTERNET MARKETING MAKEOVER

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