Last year, I went to Frank Kern’s “Mass Control” seminar and brought my brother Daniel with me. He’s 25 and I thought he’d have a good time. We *both* had a fabulous time, and he walked away from it bitten by the internet marketing bug.
He watched a number of speakers present, in particular he loved Ryan Deiss’ presentation on creating and earning passive income from membership sites.
When we got home, he wanted to dive in and I helped him set up a niche site using the exact process I teach Crowd Mountain members.
With a new site, it’s important to create some unique content and post to your site every now and again. He was on the first page of Google, but as his “seminar high” wore off, so did his work ethic. He stopped building links and stopped creating content, and the site slowly drifted further and further down in the rankings until it couldn’t even be found in the top 100.
(Once your site and backlinks are established, it’s not necessary to do maintenance on your site every day or every few days, but in the beginning, it’s an important indicator to Google that your new site is trustworthy and cared for).
He was seduced by the lifestyle – having gone with me to Mass Control, Daniel was able to meet (and party with!) the top guys in our business. He thought it’d be cool to throw up a site or two and come to the next seminar ballin’ as hard as those guys were.
And if you’ve been in this business any length of time, you know it’s not quite that easy, despite what salesletters tell you.
There is work.
When he stopped with his site, about 6 days after starting it, I asked why. He said it was too much work to write new posts and build links.
(You may have felt this before too… I know I’ve heard it from lots of people).
Fast forward about 9 months. Daniel decides that he wants back in. But he knows better now – it’s not all Crystal and Amex Black Cards. There’s some elbow grease involved too!
He started working on his site again. Every day he adds a new post to it. I watch him do it. It takes all of 20 minutes. Usually he just finds an image relevant to the topic of the site and adds 2-4 sentences using the keyword phrase he’s targeting to make it unique. Sometimes he does the same but with a video.
His link building is set up on auto-pilot using the techniques described in Crowd Mountain Bootcamp Module 5.
And with this 20 minutes a day, the traffic to his site has TRIPLED. It’s slowly climbing back up in the rankings for it’s main keyword phrase as well – from not even being in the top 100 to being on page 2. Long tail keyword rankings are coming out of the woodwork. He’ll be on page 1 for his main keyword phrase within 2 weeks, by my estimates. Google just wants to know that this once abandoned site is actually being cared for and updated before it’s rewarded with page 1 rankings.
Since this site only uses up 20 minutes a day of Daniel’s time, he’s working on other projects within internet marketing as well.
But that’s they key,, ya know? He *is* working.
That’s what you have to do when you get started.
Put in the time. Once you’ve got a bunch of sites ranked and earning, yeah, you can take the vacations, pop the champagne. But to get to that point, you do have to do the work.
And it’s really not that hard. 1 site takes Daniel 20 minutes per day and it’s producing results.
If it’s “too hard” or you “don’t have the time” ask yourself why you’re making it so hard in your mind. Because to execute, it’s 20 minutes.
Daniel’s on track to be earning a full time living – but only when he stopped looking at the glitz and glamour and decided to put in the time (20 minutes a day!!! That’s it!!!)
Don’t be sold by the lifestyle, the flash, the cars and not be willing to make it happen for yourself. You deserve to have anything and everything you want in life, but it won’t be handed to you. You do have to get out there and make it happen for yourself. Once you’re fully responsible for yourself, you will begin to reap the rewards.
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