Social Marketing

I’ve never been a gamer, so the whole Second Life thing, well, I just don’t get. But not “getting” it doesn’t mean it don’t work, so I’m passing this along as I read my daily feeds:
David Berkowitz @ Search Insider re: Second Life Optimization

Jason Cain asks, “Why Make Blogging Holy?”

Blogs are a content management system. Nothing more.
NO ONE has the right to say how you provide your family. How you pay your rent. How you pay your bills. Or how you make money blogging.
If a reader feels they are being taken, they will move on. They will [...]

Google rolls out another handy-dandy freebie - Website Optimizer - that’s in beta now and will hellp you split test your site.
Very cool, I’m signed up.  But I just *know* it’s part of their plot/scheme to take over the world.   With Google Desktop, Analytics, Checkout, etc., they could know quite a bit about you [...]

For the DIY’er, check out Conversion Rater’s link popularity building post.
I don’t bother with #2, the top directories, as I’m not going to pay for my listings.  So I’d spend 2 days on step 7 - linkbaiting/ SMO (social media optimization).  Other then those personal preferences, an excellent beginning guide to linkage.

There’s something about Ryan Deiss’ rants that I just love. He’s one of maybe 4 guys who’s emails I always make sure to read, because they crack me up and comtains some smart marketing.
Deiss has always got something to say, and he puts it in such a way that it’s sure to piss someone [...]

The irony of trackbacking a post about trackbacks…  I couldn’t resist.  Plus, it’s the best explanation I’ve seen for marketers on what a trackback is and why you’d want to use them.  Video is such a great medium for *showing* those things that can get too wordy when written.
I’m falling, every so slowly, in puppy [...]

Ohhh… Backlash! Backlash!
I’m so not about to get into the back and forth that has begun about Pay Per Post, but will point out Michel Fortin’s excellent post on same. His sentiments seem to mirror mine precisely.
And, BTW - I do use Pay Per Post to advertise, it provides some great SE [...]

Pay-Per-Post got $3 million in VC, perhaps the pay-per-digg model will follow suit?
Ed Dale posted about his prediction for 2007 to be the year of buying and selling websites. I see VC money popping up all over the place and think it’s a great time, if you’ve got a clever idea, so get a [...]

Forget pay-per-click advertising, pay-per-post is all the rage these days.
Pay Per Post allows advertisers to get the word out via that grassroots, word-of-mouth goodness that is blogging.
THE PAY PER POST PROCESS: 
You specify what you want the post to contain (review, pics, links, anchor text, etc.) and the dollar amount you’re willing to pay a blogger [...]