Social Marketing

I’m super-stoked about this!
The WP-PlugIM Wordpress plugin is available, so anyone can drop it in their ‘plugins’ folder and have a shiny PlugIM votebox on their posts (see upper left of this post for what it looks like).
Your blog readers do not have to be registered at PlugIM to use the votebox and they [...]

I submit my blog posts to all the social bookmarking & “story submission” services out there.  It’s another method of Web 2 organic traffic generation, and the backlinks at those places that don’t use “nofollow” don’t hurt either.
So, submitting to Digg, Reddit, etc. is all good, but for actual traffic to my site?  PlugIM is [...]

I’ll be at O’Reilly’s Web 2.0 Expo in San Francisco April 15-18. It neatly coincides with a visit we have to make to catch up with family, show off the baby, etc., so I’ll take an extra day and get drunk on Web 2.0 stuff.
I’ll also do my best to report back here, realtime, [...]

Free is Not a Benefit - and why “free” (samples, trials, etc.) don’t mean you’ve provided value to the prospect.
Ben’s Video Resume - Interesting slant on the traditional resume. Applicable in other areas as well. How about a video JV request?
Blogcatalog Slam Dunks MyBlogLog - An incredibly thourough review of BlogCatalog by [...]

I don’t usually do the “meme” thing, but Andrew tagged me to participate in the “Gotta Get Goals” meme started by Alex Shalman, so here I am.
The goals are supposed to be:
…the top 5 to 10 goals that you gotta’ get so that you can truly say you have achieved your wildest dreams in life. [...]

I used to spend a lot of time talking on the phone to salesmen, fleet managers and general managers at East Coast car dealerships. Guys in New Jersey, Massachusetts & Pennsylvania.
Now, I’m from California, born and raised, and they do things a bit differently out there on the right side of the US - [...]

This new video may rival my all-time favorite in the “What the Heck Is Web 2.0″ category.

glumbert.com - Supermarket 2.0
“People who bought red wine, cereal and candy and also bought condoms.”
Web 2.0 “recommendations” might be just a cross-sell. What if you implemented that “recommendation” technique, a la Amazon, into your sales (or thank-you) pages? [...]

There’s been a lot of talk in the blogging and IM world recently about spamming & etchis (but then again, isn’t there always?).
That said, the comment thread on this post got me thinking about the issue.
Think about MySpace (or other social networking sites) “spam.”
You immediately have a scenario in mind of what constitues spam on [...]