Mar 30
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Video Makes People Buy Things

Video makes people buy things. You can tell them all day long how great something is, but when they can see if for themselves, it’s a whole new story. I know for a fact that video tends to create higher conversions on my salespages.
My husband is getting into gold prospecting (we live about [...]

Author: Michelle MacPhearson
Mar 26
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Underpants Yoga, Texting and Icons (good stuff, promise!)

This post is packed with a bunch of free resources I’ve come across recently that I wanted to share with your, but didn’t warrant an entire post to themselves.  Get your browser ready to check this stuff out:
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HYPERLINK MAKER
This free little downloadable, by my friend Paul Forcey, will help you make hyperlinks with your anchor [...]

Author: Michelle MacPhearson
Mar 24
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I Wanna Stream Too!

I’m totally jealous of Ed Dale’s new 30 Day Challange live streaming internet TV show.  I’ve tried other similar live video show apps in the past (although not Justin.tv, which is what Ed’s using) and it didn’t work because of the latency of my satellit internet connection (the only thing available here, over dialup).  Check [...]

Author: Michelle MacPhearson
Mar 22
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Jeff Walker’s Product Launch Formula

There’s nothing that irritates me more then people who join marketers’ email lists and then complain about being marketed to. Even if you don’t want to product the marketer is pitching, learn from his technique - how does he present the offer? What kind of content does he frame around it? Of [...]

Author: Michelle MacPhearson
Mar 21
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How to Be The Best Salesperson

I’ve spent most of my life in marketing and sales in one form or another.
Straight out of high school I went to work as a receptionist for one of the most prestigious divorce litigation and business valuation CPA firms in Northern California.  Sales, you say?  Absolutely!  I was the first point of contact anyone had [...]

Author: Michelle MacPhearson
Mar 20
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Sites That Hypnotize

Is your sales page site hypnotizing your visitors into buying?
I’ll tell you right now I’m no copywriting expert - so I won’t be giving your copywriting advice.  But I do have some test results to share with you.
Are you testing your salespages?  Please do.  You’ll make more money.
Ok.  Let’s start with the “type” of site.  [...]

Author: Michelle MacPhearson
Mar 19
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Why I Did It - Did You Think This Too?

Last Thursday I wrote about a new Web 2.0 system that I’d *personally* reviewed in it’s *entirety* and, well, the results were insane…
See, a ton of people took advantage of the offer - which was cool, ’cause they’re now on their way to earning immediate income with social media properties (the system is a total [...]

Author: Michelle MacPhearson
Mar 19
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Sick - Sorry!

For those of you that added your questions on my “Free Questions Weekend” post - I *will* be answering them (and one of you will be receiving a free copy of 30 Minute Backlinks as a thank you)!
I came down with a nasty bronchitis bug, so I’ve been laid up a bit.  I am feeling [...]

Author: Michelle MacPhearson
Mar 18
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#3 In Just Over 1 Week

A 30 Minute Backlinks customer wrote in with a few keyword selection questions, and we corresponded back and forth a few times on the topic as well as some info on meta keyword, title tag and meta description contents.
Shortly after, I got this (sorry for the carrots, copied from my email program):
> Hi Michelle
> Just [...]

Author: Michelle MacPhearson
Mar 17
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How I Got Started in Internet Marketing (Fin)

Read Part I here, Part II here and Part III here if you need to catch up.
When we left off, Badder Adder (and all the other top MySpace bots at the time) were forced to close. Believe me, if I could have continued selling it, updating it, supporting it, I would have. [...]

Author: Michelle MacPhearson