Welcome to Day 7 of the Internet Marketing Makeover (#31DIMM for short)!
There are certain elements of a site that can inspire confidence in your site visitors.
Confidence that makes those visitors more likely to click you ads, buy your products or trust your recommendations.
We’ve covered some of these already in previous #31DIMM posts (if you’ve missed earlier articles, you can find instructions on joining the Internet Marketing Makeover at the bottom of this post).
Today, we’ll cover 2 more ways to increase the confidence of your site visitors and encourage conversions.
DAY 07 OBJECTIVE
Update your “About” and “Contact” pages.
DAY 07 ASSIGNMENT
ALL ABOUT YOU
Folks want to know who it is they’re buying from or taking advice from.
Not only do they want to know that you’re qualified, but they want to know who you are as a person. as the old saying goes, folks buy from those they “know, like and trust” and without knowing a little bit about you, it’s impossible for people to know, like and trust you.
An “About” page gives people the opportunity to know a little bit more about you, and your blog sites should have one.
(An “About” page is probably not in your best interest in a salesletter type of site, instead, you can incorporate some of your story into the salesletter itself to build confidence in the visitor).
“About” pages always surprise me in that they get a lot more traffic than I ever expect. So not only is it a good opportunity to let people know who you are, but it’s another chance for your to lead them into your marketing funnel as autoresponder subscribers, Twitter followers, RSS readers, etc.
Adding an “About” page to your blog, if you don’t have one already, is as simple as creating a “Page” in Wordpress and linking to it in your sites navigation (many Wordpress themes will do this automatically).
Let’s look at the central elements of an effective “About” page:
- Your Picture: A picture of yourself instantly gives credibility in that you are a “real” person. Include one on your “About” page.
- Your History: Include how you came to be blogging in your niche, your expertise and passions and a bit about you personally. Who you are in a business sense is important, but a list of your achievements alone can be off-putting. Use your own voice and talk about who you are, not just what you’ve done.
- Your Offerings: Sometimes folks enjoy your writing and want to jump right into business with you – give them the chance to do so! Link to a product (I speak of a link to Crowd Mountain on my “About” page), a main catalog page on your site or info on your services so interested parties can buy from or hire you.
- Your Loop: Those who aren’t ready yet to buy should still be brought into your marketing funnel. Your “About” page should provide folks the opportunity and encouragement to subscribe to your mailing list, RSS feed, Twitter account, Facebook Fan page, etc. Whichever are the most popular mediums in your niche are the ones you should offer here.
Add an “About” page to your sites (except salesletters, as mentioned above).
Include these pieces in your “About” page and visitors will not only get to “know, like and trust” you, but will also be funneled directly into your areas of influence so you can continue to contact them and impress them with your offerings!
GET IN TOUCH
Your “Contact” page will instill even more confidence in your visitors by letting them know, even subconsciously by just seeing that there is such a page on your site, that should they need it, they will be able to get help from you. Whether it’s a shipping question or clarification on a product review, people want to know that if they have a problem there’s a way to reach you and solve it.
If you’re using Wordpress, you can install Contact Form 7 (that’s what I use on my Contact page). It’s simple to use yet incredibly flexible.
If you’re not on Wordpress, you can use FoxyForm – it’s free and provides you with copy and paste code to put into your sites’ HTML.
With my Contact Form on the blog, I left separate instructions for folks who need customer support or are interested in a Joint Venture. There were the two most common items people submitted though the contact form, and the least effective way to get help for either. So I let people know where to go to get help with support or JV’s the fastest. If you have similar inquiries that are best routed elsewhere, it’s a good idea to let people know!
Install contact forms on all of your sites – for salesletters, a “Contact” page might not be your best option, as support inquiries are usually best handled through a support desk software.
By giving your site visitors more information about yourself, ways to stay in your loop and options should they need help, you’ll bring their confidence and trust in you even higher – which can do nothing but help your bottom line!
ABOUT THE 31 DAY INTERNET MARKETING MAKEOVER
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The official Twitter hashtag for the 31 Day Internet Marketing Makeover is #31DIMM (yes, I know it reads “31 Dim” but that’s kinda funny, right?). You can find other participants by searching Twitter for the hashtag.
Join using the form above and look in your inbox tomorrow for the next step in your Internet Marketing Makeover!
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