Comments on: All The Traffic You Want For Just Pennies Per Click

By: Sandra

Sandra — Fri, 13 Aug 2010 08:15:39 +0000

Great article, however I strongly disagree on the last point (suggesting to pick CPM over CPC model). I learnt during my Facebook-advertising-experience that due to banner blindness CTR levels are much lower on Facebook than CTRs on most other display advertising sources, therefore CPM model will cause you to pay much more in order to receive substantial amount of clicks. Plus you’ll be paying for many impressions which are absolutely worthless to you (banner blindness). With such high rate of ads-immune viewers I wouldn’t suggest using CPM to anyone, instead try to improve your conversion rates, which will bring down cost/conversion, therefore CPC level won’t beat you down.

By: Calgary Web Design

Calgary Web Design — Thu, 12 Aug 2010 19:59:09 +0000

Interesting perspective when you talk about ugly vs. professional ads — and interestingly enough, I think you’re right – especially by seeing side by side.

By: Sam, Forex Trading Mentor

Sam, Forex Trading Mentor — Sun, 08 Aug 2010 04:34:33 +0000

Thanks Justin! I am new to the whole internet marketing world, but did this site 100% on my own.. (ok it was wordpress, so not too difficult )

By: Kaye Ling - Internet Marketing Junkie

Kaye Ling - Internet Marketing Junkie — Wed, 04 Aug 2010 07:37:40 +0000

I agree with you. I don’t think that banner ads are dead. It’s just a matter of offering your banner in a way where people don’t consider it as spam or garbage.

By: Alejandro Reyes

Alejandro Reyes — Sat, 31 Jul 2010 18:24:07 +0000

Great post JB!!!

Love when you guest post man. Hope to see you back up on here.

By: Anthony | niche markets

Anthony | niche markets — Fri, 30 Jul 2010 23:37:36 +0000

I’ve always been skeptical of cpm. I will definitely give it a try.

By: Deborah from Creative Gift Ideas

Deborah from Creative Gift Ideas — Fri, 30 Jul 2010 14:08:22 +0000

Kitty, well said. I am on first page of Google for several pages and I haven’t paid a dime to them.

By: Jeff

Jeff — Thu, 29 Jul 2010 00:04:21 +0000

Great info Justin, especially CPM vs CPC. We’ve been doing CPC campaigns on Google, Yahoo, MSN and Facebook. Google blows away the other SEs but Facebook sends the most traffic with the best prices. It isn’t even close. Their prices have been getting more competitive (meaning expensive) but still a great value. Guess we need to dumb down our images next. Thanks for the tips!

By: Justin Brooke

Justin Brooke — Wed, 28 Jul 2010 12:35:57 +0000

Hey Jim,

No stupid questions here…

Facebook advertising is completely separate from the Google Adwords program. Not only are they separate sources but they act very different as well.

With Google Adwords the visitor is searching for what you are offering when they see your ad. In Facebook they are not.

In Facebook you can include an image with your ad, but with Adwords you cannot.

Both are awesome but they need to be treated differently.

By: Lisa Hartwell

Lisa Hartwell — Wed, 28 Jul 2010 11:10:30 +0000

Thanks Justin and Michelle – this is just what I needed at just the right time. About to start an ad campaign for a local further education college, particularly aimed at 16-18 year olds. Any other advice you can offer would be much appreciated although this has definitely given me a more fixed idea of how I will proceed.

The clients were happy with last year’s campaign with click through rates of only 0.04% (set-up by an “expert” online marketing company). I snorted coffee all over my keyboard when I saw those figures and their delighted response. I plan on doing a bit better this year for them.

Lisa