“Did Obama beat McCain with social media or did Obama just beat McCain within the social media space?”
That the question raised by on commenter on my last post, “Are You Convinced Yet?” by Lägenhet who wrote:
…as an Internet marketer I am unsure if social media can even account for 2 percent of those votes.
And it’s a question addressed in Paul Colligan’s most recent Ustream broadcast, which you can (and should) view below. Paul gives an unbiased look at how Obama leveraged social media, right down to YouTube and Twitter stats. It’s a great analysis of how both candidates leveraged social media in their campaigns, and worht taking notes from and applying to your own campaigns. Watch it now:
I’m also happy to be joining Paul Colligan, Ed Dale and Lynn Terry on the new “Internet Marketing This Week” weekly podcast. It’s not a pitch fest (at all – no pitching allowed) but an actual look at our industry as a whole. Issues, contreversey, techniques – it’ll be a lively discussion.
Subscribe to Internet Marketing This Week with Itunes so it’s delivered to your directly as each new episode comes out.
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{ 3 comments… read them below or add one }
Was a great podcast this week too Michelle. It was great to hear some insights from both yourself and Lynn. With Ed and Paul, the four of you really have your finger on the pulse of what’s going on in our industry.
Having the 4 of you on the podcasts really makes it a ‘must subscribe’ for me.
BTW, was brilliant to meet you in person. You made a huge impression and made a lot of friends in Orlando.
Cheers,
Nez
Thanks so much Nez – it was FABULOUS meeting everyone and I *do* consider ya’ll friends now that I know you’re as cool in person as online.
I liked your take on the involvement of the web 2.0 and the “new media” on this elections. I believe it is too early to know for sure how big the impact really was, but unfortunately by the time we can know for sure, the wave wil have passed and we will have missed it. So for now, I agree that there is a certain leap of faith to take, but the rewards are worth it.