Anatomy of a Product Launch

by Michelle MacPhearson

Tons of questions about the CrowdMountain launch.  How did using Viral Inviter (that was the “tell-a-friend” script on the Social Media Myth download page) work out?  Did the Twitter contest produce more followers/buzz about the launch?

Inside Crowd Mountain, I’m actually dissecting the entire launch sequence for the members, so they can see not only what I did, but how it worked.  Stats, numbers, split tests, etc. down to the last detail.

If you have a launch coming up and want to see what kind of viral elements you can add to your launch sequence and how/if they work, as well as the “insider” details that weren’t apparent to onlookers, this will be an extremley valuable series to learn from.

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