I hope that tonight’s election results will quell one argument – if only one.
That being that social media is, in fact, a powerful medium on which to market your brand.
Marketing is marketing is marketing, yes – and there are time tested “rules” that stand true to this day. This isn’t about social media taking over traditional selling, it’s about taking traditional selling to a new medium. There was once a time when it was thought people wouldn’t buy anything on the internet because of the fear of having their credit card numbers stolen.
And there have been naysayers who claim social media as a selling tool is bunk – that the traffic isn’t targeted, that social media users aren’t buyers.
Tonight the United States elected a new president. A president who leveraged the power of social media with brilliance, skill and foresight.
Ed Dale’s 140 character or less tweet said it succinctly, and I won’t try to reword it.
If you’ve had doubts about the power or practicality of social media, take a look at Mashable’s summary of Obama’s social media use during his campaign. It culminated tonight as Obama’s acceptance speech was broadcast live on his Ustream channel.
Politics is old school, as old school as it gets. If social media is working there, it WILL work in your market as well.
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Great article!
In Australia, the federal opposition leader has latched onto Twitter already…
And Facebook… And blogging… etc etc etc…
He even has a squeeze page on the front of his web-site!
http://www.malcolmturnbull.com.au/
Biggest risk with Twitter is its own financial viability. I wonder how long they can keep giving it all away for free. Seems a bit Dot-Com-Bubbly to me.
Brent
HI Michelle,
Thanks for your great info!I already twittered you once, and thanked you, but it seems, even tho Im still pumped up from 30 DC back in Aug,it seems as tho Im overwhelmed by marketers wanting to sell things about marketing, Its easy for a newbie to lose perspective, so thank you, and I look forward to your co-hosting!
Mark
Over here in Sweden we are very pleased about Obama winning!
But as an Internet marketer I am unsure if social media can even account for 2 percent of those votes.
Social media will become the main source of marketing your business in the next 2 years. More and more people are catching on every day.Finally, true target marketing.
Social media are important, that’s a fact but it is also true that put social media into action you need apart from a lot of work, a lot of funds and resources. Just big companies can afford “serious” social media.
Let’s hope that Obama makes as much use of social media while he is our president. Can you imagine him leading the US utilizing the strategies employed in his campaign? Amazing.
@Cynthia I’m really interested to see if he makes use of social media during his presidency as well – it would be very powerful.
Michelle, It is also amazing to see the peer pressure young people have in this regard. At my daughter’s high school, no student would have been caught wearing anything other than an Obama shirt. Obama built his tribe masterfully. Obama definitely won the hearts of the 35 and below crowd. Facebook and MySpace are their world. He reached the young people where they live online and did it masterfully!
Social media will definitely be the next big thing. A really great tool for many purposes.
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