From the category archives:

31 Day IM Makeover

Linking To Your Own Content

by Michelle MacPhearson

This entry is part 23 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 23 of the Internet Marketing Makeover (#31DIMM for short)!
By now you know that a well linked-to site will generally outperform a site with few links pointing to it, everything else being equal.
So one of our jobs, when developing [...]

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Generate New Leads & Drive New Traffic

by Michelle MacPhearson

This entry is part 22 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 22 of the Internet Marketing Makeover (#31DIMM for short)!
We all surround ourselves by what we are comfortable with, and online, that might mean the blogs we regularly read, the Twitter friends and the Facebook fans we interact with.
But [...]

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Retrieve Lost Visitors

by Michelle MacPhearson

This entry is part 21 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 21 of the Internet Marketing Makeover (#31DIMM for short)!
It’s true – visitors can get lost on our sites! Whether it’s a out-of-date bookmark or simply a broken.mistyped link, 404 errors (”Page Not Found”) lead many site visitors to [...]

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This entry is part 20 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 20 of the Internet Marketing Makeover (#31DIMM for short)!
Today is a recap day if you’ve not finished any of the past week’s assignments.  If you have, it’s a rest day – enjoy!
DAY 20 OBJECTIVE
Catch up on any #31DIMM [...]

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This entry is part 19 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 19 of the Internet Marketing Makeover (#31DIMM for short)!
Throughout this process, we’ve optimized our site for popular keywords, created content, set up a bookmarking process for our content and implemented a lead generation funnel.
The end goal is, of [...]

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This entry is part 18 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 18 of the Internet Marketing Makeover (#31DIMM for short)!
Yesterday, you designed an incentive item to encourage site visitors to join your email list.
The next logical step? Put it into play!
DAY 18 OBJECTIVE
Implement your autoresponder sequence.
DAY 18 ASSIGNMENT
Firstly, you’ll [...]

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This entry is part 17 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 17 of the Internet Marketing Makeover (#31DIMM for short)!
Having someone visit your website is a good thing.  Having their email address so you can bring them back to your site over and over, or introduce them to affiliate [...]

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Getting Some Background

by Michelle MacPhearson

This entry is part 16 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 16 of the Internet Marketing Makeover (#31DIMM for short)!
As we’ve discussed, physical and digital clutter leads to mental clutter, anxiety and underperformance.
In today’s 31DIMM Assignment, we’ll remove another aspect of clutter from our digital lives – the computer [...]

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Generate Link Building Momentum

by Michelle MacPhearson

This entry is part 15 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 15 of the Internet Marketing Makeover (#31DIMM for short)!
Internet marketing is a marathon, not a sprint.  That’s why my personal theme for running my business is “Momentum.”
Maintaining and cultivating momentum, that is, forward movement, is imperative in building [...]

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This entry is part 14 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 14 of the Internet Marketing Makeover (#31DIMM for short)!
When I was a little girl, my grandma used to violently (well, it felt that way!) brush my hair after my bath and when I’d complain, she’d tell me “It [...]

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