From the category archives:

Search Engine Optimization

Linking To Your Own Content

by Michelle MacPhearson

This entry is part 23 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 23 of the Internet Marketing Makeover (#31DIMM for short)!
By now you know that a well linked-to site will generally outperform a site with few links pointing to it, everything else being equal.
So one of our jobs, when developing [...]

{ Comments on this entry are closed }

Internet Marketing and Social Media 2010 Predictions

by Michelle MacPhearson

As 2009 winds to a close, we look to 2010 with antici…….pation and enthusiasm.  It’s a whole new year with a clean slate.  And with the new year comes a reflection on where we’ve been and where we’re going.  The web has changed drastically and that changes the way we, as internet marketers, do business.
2009 [...]

{ Comments on this entry are closed }

Generate Link Building Momentum

by Michelle MacPhearson

This entry is part 15 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 15 of the Internet Marketing Makeover (#31DIMM for short)!
Internet marketing is a marathon, not a sprint.  That’s why my personal theme for running my business is “Momentum.”
Maintaining and cultivating momentum, that is, forward movement, is imperative in building [...]

{ Comments on this entry are closed }

Search Engine Bait

by Michelle MacPhearson

This entry is part 11 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 11 of the Internet Marketing Makeover (#31DIMM for short)!
Yesterday you reevaluated your sites’ main keyword phrases as well as established the most relevant, trafficked and low competition long tail keyword phrases to target.
Today you’ll use that fresh keyword [...]

{ Comments on this entry are closed }

Your Niche Is Evolving – Are You?

by Michelle MacPhearson

This entry is part 10 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 10 of the Internet Marketing Makeover (#31DIMM for short)!
What’s the old saying – “The only thing that doesn’t change is change itself…”
Everything is in flux, including within your marketplaces.  There’s breaking news, innovation, product launches, trends, and even [...]

{ Comments on this entry are closed }

Here’s How To Get 25 One-Way Links

by Michelle MacPhearson

It’s as simple at that… TextLinks is offering 25 one-way links, for free.
No catches – I’ve done it already, so this is a recommendation based on actually using the service.
A word on buying links: No, Google doesn’t want you to buy links.  Yes, Google has delisted websites it has found to buy links.  Should you [...]

{ Comments on this entry are closed }

Link Mixology: The 12 Kinds Of Links Your Site Needs

by Michelle MacPhearson

Are you familiar with “Link Mixology”?
How about the 12 kinds of links you must be getting to your site?
While even *I’ve* been guilty of saying, “A link is a link is a link,” that’s a bit oversimplified.
While more links is better then less links, having certain kinds of links outweigh and are more valuable than [...]

{ Comments on this entry are closed }

Market Research in 5 Simple Steps

by Michelle MacPhearson

Ready to conquer a new niche, but want to make sure you’re on the right track? You can’t just build a site on underwater basket weaving – you’ve got to make sure that:

People are looking for information on the topic
That there are buyers (not just freebie seekers)
There are actual products you can sell or [...]

{ Comments on this entry are closed }

Steal This Niche: I’m So Tired (Of Manual Keyword Research)

by Michelle MacPhearson

This entry is part 1 of 1 in the series Steal This NicheRather than start with an affiliate product and see if there are potential keywords to build a site around, in this episode of Steal This Niche my insomnia and late-night infomercial watching gave me a great niche idea I just had to share [...]

{ Comments on this entry are closed }

Google Caffeine Update: Master Resource & FAQ

by Michelle MacPhearson

WHAT IS GOOGLE CAFFEINE?
Google announced they have a “next-generation architecture for Google’s web search” and want you give your feedback.  They’re calling it the Google Caffeine Update and it will impact how sites rank in the search engines.
Basically, they’ve been tweaking and modifying the algorithm that ranks sites; if you’re involved in any kind of [...]

{ Comments on this entry are closed }

← Previous Entries