Welcome to Day 2 of the Internet Marketing Makeover!

In August of 2009, Stanford University released a study on the productivity of heavy multitaskers.  Here are some choice findings:

[Multitaskers are] suckers for irrelevancy…  Everything distracts them.

[Multitaskers] couldn’t help thinking about the task they weren’t doing.  The high multitaskers are always drawing from all the information in front of them. They can’t keep things separate in their minds.

The low multitaskers did great.  The high multitaskers were doing worse and worse the further they went along… and had difficulty keeping [the tasks] sorted in their brains.”

(I promise not to get all scientific with you every day of the Makeover!)

But this study illustrates the exact problem we struggle with as entrepreneurs in the internet marketing space.

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