Think apps are a market that you can’t break into because of the programming costs? Think again.
What if you could build an app that had:
- GPS turn-by-turn directions
- Fan “Wall” page
- Push notifications (!!!)
- Coupons based on your GPS location
- Email photo feature
- Tell A Friend capabilities
- Built-in events listing
- Built-in image gallery
- Autoresponder integration
- QR code coupons
- Twitter and Facebook integration
- Open Table built right in
- Embedded shopping cart / store
- Display any web page
Plus the apps work on Android, iPhone and iPad. Oh yeah, and you can update it at any time.
AND YOU DON’T NEED A PROGRAMMER FOR ANY OF IT.
Why Would a Small Business Want an App?
First off, these apps are meant to be free for the consumer. They aren’t meant to make the business owner money via direct app sales. They are a lead gen and a customer retention tool.
Some businesses like to be perceived as ahead-of-the curve. They want their customers to see them as technologically savvy, as on-trend.
For some, the idea of having their business in the Apple App Store or Android Marketplace, with their logo, with their message, can be intoxicating to someone who’s worked so hard to build their business. Seeing your name in lights, so to speak.
Some businesses might be interested in just a particular feature – for example, being able to have a “Loyalty Card” built right into the app so customer’s don’t have to carry it around will make paperwork headaches, lost cards, etc. easier on everyone.
Here’s a good one – let’s say a local bar or nightclub gets one of these apps. At 10pm on Friday night, they send a push notification that goes out to eveyone who’s downloaded the app telling them that ladies get one drink free for the next hour. Everyone who’s out at various clubs and bars in the area would FLOCK to this place with the offer. And since it’s a push notification, right ton the spot, people make their decision to move NOW. Which means the business owner sees results NOW.
What Kind of Local Business Could Use an App?
Restaurants. Bars. Nightclubs. Realtors. Lawyers. Gyms. Radio stations. Salons. Preschools. Boutiques.
To name just a few.
How to Sell Apps To Small Businesses
I’m JUST beginning this process in my area – so I don’t have a handbook or sure-fire “closer” materials to share with you, and I won’t pretend to.
One of the things I think will be a huge boon to this business is hiring people who are already well-versed in sales to go out and close deals. For example, the guys who work at those cell phone kiosks in the mall that are always hollering about lower monthly rates at you as you walk by? Those guys aren’t shy and they already know cell phone technology. They already work in a commissioned environment. They already know a lot of the tips and tricks to selling face to face and closing deals. What great candidates to sell app to local businesses!
Door-to-door salespeople too.
You give them a binder with some nice looking promotional materials, a website they can show to potential customers and a demo app they can also use to show potential clients how the app would function, right on a real phone.
You give them a custom order form where potential customers can “Custom Order” their apps – with exactly the modules they want in the order they want them in. (Or you can provide a “Restaurant” package if they don’t want to think about the details).
And let those sales people do their magic.
You give them a very generous and hefty commission (no salary, commission only) that incentivizes them to go out and make sales.
When the orders come in, either you make the apps yourself or, eventually, you outsource it to someone you’ve trained to be a pro at making these simple apps.
How to Make Small Business Apps
So what’s the tools that allows you to do all of this?
It’s called Bizness Apps. And what makes this a viable opportunity for you is that they offer a white-label program. Everything you create, everything your local business client sees is from you and your company, not Bizness Apps.
What about pricing?
An app your design and build with Bizness Apps costs just $39/month. You have the ability to charge your small business customers as much as you’d like for the initial build-out of their app. It could be $100 and it could be $5,000. That’s up to you. You’ll then need to bill the customer for the monthly “Hosting” fee of $39/month to keep the app updated and stable as iOS and Android are updated, and to host the app so App Stores can provide it to their customers.
I’ve NEVER gotten excited about local business marketing until I saw this platform. Making someone rank #1 in Google for “Petaluma smog repair” doesn’t excite me. But getting these apps out there in the wild do.
Here’s a look at the interface:
And here’s the finished app:
I spent about 25 minutes making this app. It’s has 3 screens you can scroll through at bottom nav bar to access different content – events calendar, Facebook, funny picture upload contest, etc.
I pulled the logo from their website and the pictures below from their website also.
I loaded the “Menu” and “Events” with some items they listed online. (It allows for recurring events – thank goodness!)
I included a coupon module, as you can see here.
I also added their contact information and GPS directions, Facebook integration and a “Fan Wal” where patrons of the restaurant can post to each other.
Everything about the app can be customized from colors to icons – so they don’t all have to have the same “look”. A lot of what you see here is the default – like I said, it took me 25 minutes! I wanted to see how easy the system was to use, and as you can see, it’s super simple – it’s all drag-n-drop modules, you fill in the details.
For someone who’s already working with local businesses, this is a no brainer as a value-add you can bring to your clients.
Include a training manual for those clients on how to get the most out of their app, how to update it, etc.! The’ll love you.
Alternatively, you can manage their app for them (for a monthly fee) if they want a hands-off experience.
My head just spins thinking about the possibilities here… And I’m not even in the local business market. I’ve never wanted to be. This is the thing that is making me do it.
My Association With Bizness Apps
I don’t have one. I spoke once with their guy who handles White Label clients to get some pricing info and confirm that it was a true White Label program (it is). They don’t have an affiliate program (that I know of!) so I’m not making any money off of this. I’m just super excited and I think you will be to. This is an incredible opportunity.
Your Next Steps
You’ll want to get an Apple Developer account so you can add apps to their App Store. Your cost is $99. Do this WELL BEFORE you want to submit apps, it can take a while.
Do the same at the Android Marketplace. Their fee is $25.
Sign up for a free Bizness Apps account and play with it. See what you can make. Get used to the platform.
Reach out to anyone you know in sales and see if they’d like to make some extra money. Collect a list of potential clients. Hand your card out to door-to-door salespeople letting them know you’ve got a better job for them.
Once you’re approved by Android and Apple, unleash this beast on your town!
Do you see the potential? Are you excited?