There’s a concept in copywriting, I don’t know what it’s technical name is, but the main idea is that as you’re writing your copy, you’re constantly opening and closing loops in your readers’ minds to encourage them to read further.

Lemme give you an example of what opening a loop might look like:

Always Be Shipping also gives you access to several top-secret WordPress plugins – but I’ll share those with you in a few minutes. Right now, I want to tell you about the how market leadership is a formula you can follow, not a lucky accident.

See how that works?

I said I’m going to tell you about something in a minute, so it’s kinda like a little “tease.” It opens a loop, a question, in the readers mind that they want answered.

So they’ll continue reading to get that loop closed, that question answered.

Now, I don’t claim to be a master copywriter – but I was thinking about this technique today and it made me think of a conversation I had recently with my brother, “The Danimal.”

(He’s started to work in internet marketing too).

I got a check in the mail for something like $600 – just a small one.

But I didn’t know who it came from, I mean, the business name was on the check but I didn’t recognize it, and all the commissions I expected to be getting were accounted for.

So I was telling him that I didn’t know where the money came from, but hey, that won’t stop me from cashing it, eh?!

And he asked me how on earth I could be getting checks like that and have no idea why.

I told him it’s because I’ve got a network of sites, and that having all those sites out there were like little sitting ducks, waiting to earn me money.

And I thought about the concept of “Opening Loops”. And how the idea of having multiple sites, built to the specs of one cohesive system (so they can be built quickly & maintained easily), opens a bunch of traffic and commission loops all over the web, earning for you.

Too many people only open a couple of loops online. They put up a site and wait for it to bank.

Unless you’re Facebook founder Mark Zuckerberg, one site isn’t enough.

I’m able to get checks for hundreds of dollars that I have NO IDEA where they came from because I’ve opened up a lot of loops.

If this business model makes sense to you, you’re a perfect candidate for Always Be Shipping.

I hope that, if nothing else, you got a little copywriting and business building advice in this message.

For those of you who are ready to implement, I’ll see you inside Always Be Shipping.

-Michelle