Welcome to Day 28 of Reboot your Blog - you’re sooooo close to the finish line!
We’ve talked about the effects of using social media in terms of both search engine optimization and in terms of becoming a market leader.
Today you’re going to be introduced to a new concept that is part social media optimization, part market leadership and part search engine optimization. Welcome to “Satellite Sites.”
DAY 28 OBJECTIVE
Start satellite sites at Tumblr and Pinterest.
DAY 28 ASSIGNMENT
One of the biggest reasons I see folks object to using social media sites like Twitter or Facebook Fan Pages is they don’t believe it’ll result in direct traffic or sales to their sites.
Let’s take a look at two “satellite site” providers and see if they might bring immediate traffic and even sales in your niche.
The first is the much bally-hoo’ed Tumblr. The best way to describe Tumblr if you haven’t checked it out is as a micro blogging platform. It’s a place to share images, quotes, videos, short blog entries, etc. with both other Tumblr users and your audience as a whole.
The site allows for “following” in the same way you’re familiar with on other social networks – if you follow someone, you’ll see their new content in your stream.
Unlike other social networks, Tumblr is less about the individuals you choose to follow and more about the quality of content they find and post within their niches. Anyone – yes, even you – with high quality, interesting content to share has and equal opportunity to be followed on Tumblr.
What does all this mean for your site?
Assuming you’re curating a useful Tumblr site, on those occasions that you link to content from your main blog, your Tumblr audience will likely receive it well.
[box type="alert"]It is imperative that you are already curating a useful Tumblr site for this to be worthwhile and effective. Otherwise, you’re just a spammer.[/box]
What happens when a Tumblr audience enjoys your content?
They do something called “reblog” it – which is just re-posting what you posted to their own Tumblr sites. The functionality is automatic within Tumblr, which is what makes it so easy (one click). This exposes your content to THEIR audience, and so on and so forth, as people reblog and reblog your content. And yes, it automatically links back to you as well.
I wrote an “Internet Marketer’s Guide to Tumblr” and it’s a good read in helping you figure out what to post over there and how to develop a strategy.
The current media darling is Pinterest.
Pinterest is more of an online corkboard. It’s completely image based.
Users create various pinboards and collect images on them. The images link back to their source – the blog post they were found on, for example.
To give you an idea of how folks are using Pinterest, I’ve collected a board for yummy foods, one for clothes and one for home decor. Although the current demographic at Pinterest is heavily female (it started with the biggest influence in the fashion categories), expect that to change. My husband is using it to collect images to inspire his drawing and gardening stuff, and I expect many other men will find a collection of self curated pictures an appealing idea…
Like Tumblr, there is built-in functionality to “repin” (instead of reblog) images you’ve found on other’s boards. Like Tumblr, if you create a well curated board – or boards – and gain the trust of your audience, posting a relevant and interesting image from your own blog could bring you significant repins – and click through traffic.
Here’s a look at how Pinterest is helping one blogger:
We’re also noticing a new trend, which is traffic coming from Pinterest.Since our content is highly visual, people are starting to post our patterns and tutorials on Pinterest. It’s a great way for new customers to discover what we’re doing. Pinterest works with one of our core strengths, the high quality visuals.
Rand Fishkin of SEOMoz sees potential in Pinterest too, writing:
I think long-term, Pinterest may be more than it is today. Twitter started out as a place to tell people what you were eating. Facebook was just a place college students went to hook up. I’d guess Pinterest has a real shot at disrupting e-commerce and online shopping from a social perspective.
Fishkin even included it in his 2012 predictions post, with his outlook being that Pinterest will hit the 10 million user mark.
Starting Satellite Sites
The best way to put both Tumblr and Pinterest into action is to first start with a tumblog or board (respectively) focused on what interests you on a personal level. It’s once you actually use the sites as a normal, real user that you understand how to fit into the community and how to bring value to it.
Understand them, and then start working on tumblogs or boards that fit within your niche.
These are the perfect locations for curation and in both communities you will find exceptional content contributed by other users to inspire your own blogging.
Cross posting between the two is absolutely OK, but you’ll want to ensure that EVERYTHING you post isn’t a duplicate of what can be found on your other sites. For example, I might post one post per day to my Tumblr, and then send 2 of those or so through Pinterest. And vice versa. You want to give your readers a reason to follow you at both locations.
Make liberal use of the “repin” and “reblog” functions at both services. You aren’t expected to come up with everything originally at these sites. Simply curating a delightful collection of the best stuff in your niche that other Pinterest or Tumblr users found is enough. It’s the nature of these sites.
By the end of today’s Reboot your Blog, you will have:
- Started accounts at Tumblr and Pinterest
- Started a tumblog or board in areas of personal interest
- Searched for other users with similar interest, followed them
- Repinned or reblogged posts you found interesting / appealing
- Set a reminder to check back in for 5 minutes per day for the next week – keep reblogging and repinning what you enjoy
- Set a reminder to start a board or tumblog in your niche in one week, once you understand the community
See you tomorrow!