Comments on: Is Web 2.0 Marketing BS? Or Is Calling It BS The Real Hype… http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/ Internet Marketing, SEO & Social Media Tue, 24 Aug 2010 00:51:31 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: David Vallieres http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-4665 David Vallieres Sun, 28 Oct 2007 04:19:16 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-4665 Saying that "Web 2.0 is the fastest and easiest route to traffic, bar none." is, IMHO, irresponsible advice... There are far easier and faster ways to traffic online. What I think you meant to say is that, "Web 2.0 is the fastest and easiest FREE route to traffic, bar none." That, I will agree on... :-) -Dave Saying that “Web 2.0 is the fastest and easiest route to traffic, bar none.” is, IMHO, irresponsible advice…

There are far easier and faster ways to traffic online.

What I think you meant to say is that, “Web 2.0 is the fastest and easiest FREE route to traffic, bar none.”

That, I will agree on… :-)

-Dave

]]> By: andrew wee http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-4283 andrew wee Thu, 18 Oct 2007 00:19:44 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-4283 [quote post="54"]The truth is my diatribe was actually against all the IM products that were introduced during this period of Internet history that claimed to make you rich with Web 2.0 strategies, when if fact they were full of hype and BS.[/quote] That's certainly sound advice, David. I've mentioned this a number of times... Too many are focusing on the "internet", rather than the "marketing" aspect of "internet marketing". Flashy stuff can't possibly compare to a business built on solid foundations with a compelling USP. [quote post="54"]The truth is my diatribe was actually against all the IM products that were introduced during this period of Internet history that claimed to make you rich with Web 2.0 strategies, when if fact they were full of hype and BS.[/quote]

That’s certainly sound advice, David.
I’ve mentioned this a number of times…
Too many are focusing on the “internet”, rather than the “marketing” aspect of “internet marketing”.

Flashy stuff can’t possibly compare to a business built on solid foundations with a compelling USP.

]]> By: Michelle MacPhearson http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-4282 Michelle MacPhearson Wed, 17 Oct 2007 23:26:17 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-4282 [quote comment="4121"]Hi Michelle, Thanks for posting an accurate quote from me, but it was taken out of context. Here's the prelude to that passage: "Most methods I've investigated can earn some money, but not really big money. You've heard the hype about Web 2.0 and did you know Web 3.0 is already out? ..." The point I was making is that following fads is not a viable long-term strategy. I agree with everyone that blogs, social networking, etc. is a viable strategy IF they stick to it and don't continue to follow the latest fads but build their foundation on the fundamentals of a direct marketing strategy. The truth is my diatribe was actually against all the IM products that were introduced during this period of Internet history that claimed to make you rich with Web 2.0 strategies, when if fact they were full of hype and BS. That was the context in which that passage was written...[/quote] I hate the "Get Rich on Squidoo" (Craigslist, Gather, HubPages, etc.) ebooks as much as anyone, as it's not a viable BUSINESS (although they CAN bring substantial cash in the short term). But to call Web 2 marketing hype, BS, a fad or a distraction is, IMHO, irresponsible advice, in any context. Without traffic, an online business will fail. Web 2.0 is the fastest and easiest route to traffic, bar none. [quote comment="4121"]Hi Michelle,

Thanks for posting an accurate quote from me, but it was taken out of context.

Here’s the prelude to that passage:

“Most methods I’ve investigated can earn some money,
but not really big money. You’ve heard the hype about
Web 2.0 and did you know Web 3.0 is already out? …”

The point I was making is that following fads is not a viable long-term strategy.

I agree with everyone that blogs, social networking, etc. is a viable strategy IF they stick to it and don’t continue to follow the latest fads but build their foundation on the fundamentals of a direct marketing strategy.

The truth is my diatribe was actually against all the IM products that were introduced during this period of Internet history that claimed to make you rich with Web 2.0 strategies, when if fact they were full of hype and BS.

That was the context in which that passage was written…[/quote]

I hate the “Get Rich on Squidoo” (Craigslist, Gather, HubPages, etc.) ebooks as much as anyone, as it’s not a viable BUSINESS (although they CAN bring substantial cash in the short term). But to call Web 2 marketing hype, BS, a fad or a distraction is, IMHO, irresponsible advice, in any context.

Without traffic, an online business will fail. Web 2.0 is the fastest and easiest route to traffic, bar none.

]]> By: David Vallieres http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-4121 David Vallieres Mon, 08 Oct 2007 23:38:22 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-4121 Hi Michelle, Thanks for posting an accurate quote from me, but it was taken out of context. Here's the prelude to that passage: "Most methods I've investigated can earn some money, but not really big money. You've heard the hype about Web 2.0 and did you know Web 3.0 is already out? ..." The point I was making is that following fads is not a viable long-term strategy. I agree with everyone that blogs, social networking, etc. is a viable strategy IF they stick to it and don't continue to follow the latest fads but build their foundation on the fundamentals of a direct marketing strategy. The truth is my diatribe was actually against all the IM products that were introduced during this period of Internet history that claimed to make you rich with Web 2.0 strategies, when if fact they were full of hype and BS. That was the context in which that passage was written... Hi Michelle,

Thanks for posting an accurate quote from me, but it was taken out of context.

Here’s the prelude to that passage:

“Most methods I’ve investigated can earn some money,
but not really big money. You’ve heard the hype about
Web 2.0 and did you know Web 3.0 is already out? …”

The point I was making is that following fads is not a viable long-term strategy.

I agree with everyone that blogs, social networking, etc. is a viable strategy IF they stick to it and don’t continue to follow the latest fads but build their foundation on the fundamentals of a direct marketing strategy.

The truth is my diatribe was actually against all the IM products that were introduced during this period of Internet history that claimed to make you rich with Web 2.0 strategies, when if fact they were full of hype and BS.

That was the context in which that passage was written…

]]> By: Dewitts Media » Web Marketing 2.0 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-3512 Dewitts Media » Web Marketing 2.0 Mon, 17 Sep 2007 09:23:51 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-3512 [...] Rank Blog - Web 2.0 Press Rlease Marketing (Lee Oden) Web 2.0 Marketing Research Is Web 2.0 Marketing BS?   Did you like this post? If so subscribe to my rss feed for more! Feel Free to Subscribe to [...] [...] Rank Blog – Web 2.0 Press Rlease Marketing (Lee Oden) Web 2.0 Marketing Research Is Web 2.0 Marketing BS?   Did you like this post? If so subscribe to my rss feed for more! Feel Free to Subscribe to [...]

]]> By: » Social Media and Bookmarking - Cure All for Traffic Problems or Another Over-Hyped Question Mark? | Increase Your Website Traffic http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-2124 » Social Media and Bookmarking - Cure All for Traffic Problems or Another Over-Hyped Question Mark? | Increase Your Website Traffic Wed, 25 Jul 2007 11:41:44 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-2124 [...] love Social Media, and like Michelle, see enormous traffic potential there. While Social Media and Web 2.0 Marketing is hardly hype, in an of itself, there is a lot of hype surrounding how it can bring your site [...] [...] love Social Media, and like Michelle, see enormous traffic potential there. While Social Media and Web 2.0 Marketing is hardly hype, in an of itself, there is a lot of hype surrounding how it can bring your site [...]

]]> By: » Social Media and Bookmarking - Cure All for Traffic Problems or Another Over-Hyped Answer? | Increase Your Website Traffic http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-2123 » Social Media and Bookmarking - Cure All for Traffic Problems or Another Over-Hyped Answer? | Increase Your Website Traffic Wed, 25 Jul 2007 11:41:09 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-2123 [...] love Social Media, and like Michelle, see enormous traffic potential there. While Social Media and Web 2.0 Marketing is hardly hype, in an of itself, there is a lot of hype surrounding how it can bring your site [...] [...] love Social Media, and like Michelle, see enormous traffic potential there. While Social Media and Web 2.0 Marketing is hardly hype, in an of itself, there is a lot of hype surrounding how it can bring your site [...]

]]> By: Luke http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-1114 Luke Tue, 03 Apr 2007 00:08:33 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-1114 I agree with your post and think that social media is a great way to reach your audience. Its only hype to those who dont understand how to use it... I agree with your post and think that social media is a great way to reach your audience. Its only hype to those who dont understand how to use it…

]]> By: Michelle MacPhearson http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-1090 Michelle MacPhearson Mon, 02 Apr 2007 08:41:35 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-1090 Interesting opinions guys... I've continued my thoughts here: http://blog.michellemacphearson.com/social-media-marketing-and-spam-concerns/ Interesting opinions guys… I’ve continued my thoughts here: http://blog.michellemacphearson.com/social-media-marketing-and-spam-concerns/

]]> By: Franck Silvestre http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-1086 Franck Silvestre Mon, 02 Apr 2007 06:36:11 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-1086 Yes, the longer, the better because a lot of marketers never understand how things need to be done. They just Spam everywhere, and crush opportunities for our businesses. The Web 2.0 is amazing, and I like it. Why? Because All marketers are not liars after all! Liers can't stand in the web 2.0. Note: I also received the email from Dave, he was promoting a product, no linkbaiting at all. Seems that dave understand the web 2.0 principle with his site hubsrating though. Yes, the longer, the better because a lot of marketers never understand how things need to be done.

They just Spam everywhere, and crush opportunities for our businesses. The Web 2.0 is amazing, and I like it.

Why?

Because All marketers are not liars after all! Liers can’t stand in the web 2.0.

Note: I also received the email from Dave, he was promoting a product, no linkbaiting at all.

Seems that dave understand the web 2.0 principle with his site hubsrating though.

]]> By: andrew wee http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-1062 andrew wee Sun, 01 Apr 2007 09:54:37 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-1062 [quote post="54"]the longer the rest of the IM community remains in the dark about SMO[/quote] Not if you continue developing products like BA and EasyTubeTraffic! Muhaha... [quote post="54"]the longer the rest of the IM community remains in the dark about SMO[/quote]

Not if you continue developing products like BA and EasyTubeTraffic!

Muhaha…

]]> By: Michelle MacPhearson http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-1061 Michelle MacPhearson Sun, 01 Apr 2007 08:19:45 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-1061 Yes - smells like linkbaint, but seeing as it was sent via email, that's nothing to link to! Re: Calacanis - I do agree that many, if not most, of the "SEO firms" (and i use that term loosley) out there are full of crap. Truth is, if they were that good at getting rankings, they'd be raking in the dough getting their own pages to #1. But SEO (or SMO, for that matter) is not "gaming the system" or whatever other diatribe (...cough...linkbait) Calacanis is spewing - anymore then Vallieres' claim that Web 2 is BS. Then again, the longer the rest of the IM community remains in the dark about SMO, the better it is for us, eh? :-) <i>You can lead a horse to water, but you can't make him drink.</i> Yes – smells like linkbaint, but seeing as it was sent via email, that’s nothing to link to!

Re: Calacanis – I do agree that many, if not most, of the “SEO firms” (and i use that term loosley) out there are full of crap. Truth is, if they were that good at getting rankings, they’d be raking in the dough getting their own pages to #1.

But SEO (or SMO, for that matter) is not “gaming the system” or whatever other diatribe (…cough…linkbait) Calacanis is spewing – anymore then Vallieres’ claim that Web 2 is BS.

Then again, the longer the rest of the IM community remains in the dark about SMO, the better it is for us, eh? :-)

You can lead a horse to water, but you can’t make him drink.

]]> By: andrew wee http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-1060 andrew wee Sun, 01 Apr 2007 07:32:55 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-1060 While I have the utmost respect for Dave, his diatribe against social traffic/SMO reeks of linkbaiting, and I think most with any inkling of SMO/SEO/SEM will be ROFLing to no end. Reminds me of the recent Calacanis proclamation that SEO was useless... (http://www.pronetadvertising.com/articles/open-challenge-to-jason-calacanis.html) "0% of the SEO market is made up of snake oil salesman. These are guys in really bad suits trying to get really naive people to sign long-term contracts. These clients typically make horrible products and don't deserve traffic--that's why they're not getting it organically so they hire the slimebuckets to game the system for them." While I have the utmost respect for Dave, his diatribe against social traffic/SMO reeks of linkbaiting, and I think most with any inkling of SMO/SEO/SEM will be ROFLing to no end.

Reminds me of the recent Calacanis proclamation that SEO was useless… (http://www.pronetadvertising.com/articles/open-challenge-to-jason-calacanis.html)
“0% of the SEO market is made up of snake oil salesman. These are guys in really bad suits trying to get really naive people to sign long-term contracts. These clients typically make horrible products and don’t deserve traffic–that’s why they’re not getting it organically so they hire the slimebuckets to game the system for them.”

]]> By: One More Tool In Your Marketing Toolbox » at Web 2.0 Marketing Guy http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/comment-page-1/#comment-1052 One More Tool In Your Marketing Toolbox » at Web 2.0 Marketing Guy Fri, 30 Mar 2007 18:51:54 +0000 http://www.michellemacphearson.com/is-web-20-marketing-bs-or-is-calling-it-bs-the-real-hype/#comment-1052 [...] MacPhearson recently commented on whether Web 2.0 Marketing BS? Or Is Calling It BS The Real Hype… The post includes a comment from a reader “telling you for a fact that this (Web 2.0) is [...] [...] MacPhearson recently commented on whether Web 2.0 Marketing BS? Or Is Calling It BS The Real Hype… The post includes a comment from a reader “telling you for a fact that this (Web 2.0) is [...]

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