I discovered this service as part of my research into marketing music online, but it can be applied to any market in which you have a need or desire to be in touch with your prospects beyond email, blogs - well, beyond the computer as a whole.
As email deliverability wanes, marketers should be looking for other ways to keep in touch with customers and prospects. One way is via RSS - unfortunately, outside of the tech/IM world, it hasn’t been truly adopted by the masses.
Text messaging, however, has been. Enter Broadtexter, a service that allows you to place a subscribe box on your website, MySpace page or other social networking profile pages that people can add themselves to and get on-the-fly text message updates from you.
Some features that make this a really great service:
- Send text messaged based on geographic locations - this was intended for musicians to be able to notify people in a local area about upcoming shows wile on the road, but clever marketers can make good use of it as well
- Send text messages from your own phone - handy when you’re not near a computer
- Hide your cell phone #
- Schedule message for the future - just like an autoresponder
I really, really love this service and see a ton of possibilities for it when used creatively.
Stock market updates, celebrity gossip, internet marketing news (IMNewswatch for the cell…), a local news update service, notify people of updates to your website/membership program, mentoring etc.
Head on over to Broadtexter and enjoy the idea head rush you’ll get.
Thanks for the great summary of our service. You point out some great uses of Broadtexter that we don’t mention or market on our home page. However, as you point out, people will ‘get it’ after they create an account and see how they can customize a few things on their widget that make Broadtexter appropriate for anyone who has timely or exclusive information they want to get to their audience with text. Thanks so much for the review of services and taking the time to give us a plug! - Broadtexter Site Team
I have checked out the text messaging , I am going to give it a try and get back to you with my results. thanks for this review.
Does broadtexter work for marketers in the UK wo want to capture US phone numbers?
And what is the price of sending each etxt message from the UK to the US?
Also, can Broadcaster be used for UK to UK marketing?
Look forward to learning more in these driections and would appreciate you dropping me a line.
Enjoying the blog Michelle - check out what I’m up to on http://www.clivebrooks.com
June 21, 2007
Broadtexter does work in the UK. While the service itself is free, individual text messaging rates from your carrier still apply.
Fantastic service! Unfortunately they dont have it here in India. But great information Michelle.
My website will be up and running in July,2007 hopefully. I am a musician from Chennai, India. Please do visit my site when you have the time.
Thank you,
Regards,
Sajjid Manuel
Founder/Ceo
Frost & Fable Records Pvt. Ltd
June 23, 2007
Sweet… Just signed up… Very cool… thanks for the tip.
Hello Michelle,
What would your best advice be for advertising and what budget do you recommend for a product like one music album to be sold and make millions online?
Thank you,
Regards,
Sajjid Manuel
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