Mike Filsaime released his new product, UpsellDotCom (a play on the name of his PayDotCom payment processor/affiliate system) and yeah, I checked out the video. I even saw it in action on a random site I’d visited earlier in the day (I wish I remember what is was so I could show you… No, it didn’t save the sale when I clicked away…)
Anyway, I don’t like it. You’ve got customers paying at different prices (and believe me, they’ll find out and complain – try running a split test for pricing in an smaller niche where people “talk” and you’ll see). It’s a customer service pain in the butt.
Aside from that, if you’re working in the IM niche most marketers are savvy enough to figure out it’s an automated thing, and it doesn’t set a good precedence for their trust in you in the future.
Even outside the IM niche, most internet users are savvy enough to figure out it’s a marketing “trick” – at least that’s how it’s perceived. And no one likes to be tricked.
It’s like the OTO’s you see where you click “No, Not Interested” and you’re presented with a second OTO with the same products at a lower price. Makes me just want to keep clicking “Not Interested” to see how low the marketer will go.
It devalues your product. If a customer knows you’re that quick to offer a discount, he wonders what the product is REALLY worth.
I do see value in sending a customer a coupon code after they’ve been in your “Prospects” autoresponder for a certain amount of time but haven’t purchased. But that’s an entirely different methodology. If they haven’t bought in 30 days, for example, but are still reading your messages, they do have interest and perhaps the price actually is a stumbling block for them. Offering a discount at that point in time rewards them for continuing to read your messages (something you always want to train your prospects to do) and is perhaps the incentive they needed to tip the scale to the “Buy” side.
Web page tricks like that available from UpsellDotCom are too quick, too impersonal, and devalue your reputation and your product too quickly.
I won’t be using it.
Alternatives? I like Sales Bully for the social proof factor. Now, that’s a neat way to use new web tricks on your site, drive more sales and use human psychology to encourage people to buy NOW.
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I have to agree with you that Sales Bully is miles ahead when compared to UpSell. Fixed pricing is the best. Variable discounting has nothing but downside. If you want to comp someone, then comp them. If you want to squeeze them, then go with Sales Bully, or any one of a number of other techniques.
SalesBully just has so many cool, create ways you can use it, and I’ve found it really does make a difference in sales. One of my favorite scripts, for sure.
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