Nov 07
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Testing Seesmic

I was testing Seesmic (there’s definately lag on the video, but hey, I can’t ask for perfection) and like that it’ll enable me to do more impromptu type vids. Also have 2 videos in the pipeline - watch the one below to see what we’ll be talking about!

Testing SeesmicJust seein’ if it works for me!

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Author: Michelle MacPhearson
Nov 06
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Analysis of Obama v. McCain in the Social Media Space

“Did Obama beat McCain with social media or did Obama just beat McCain within the social media space?”

That the question raised by on commenter on my last post, “Are You Convinced Yet?” by Lägenhet who wrote:

…as an Internet marketer I am unsure if social media can even account for 2 percent of those votes.

And it’s a question addressed in Paul Colligan’s most recent Ustream broadcast, which you can (and should) view below.  Paul gives an unbiased look at how Obama leveraged social media, right down to YouTube and Twitter stats.  It’s a great analysis of how both candidates leveraged social media in their campaigns, and worht taking notes from and applying to your own campaigns.  Watch it now:

Free Videos by Ustream.TV

I’m also happy to be joining Paul Colligan, Ed Dale and Lynn Terry on the new “Internet Marketing This Week” weekly podcast.  It’s not a pitch fest (at all - no pitching allowed) but an actual look at our industry as a whole.  Issues, contreversey, techniques - it’ll be a lively discussion.

Subscribe to Internet Marketing This Week with Itunes so it’s delivered to your directly as each new episode comes out.

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Have you downloaded the free guide to Web 2.0 traffic generation, Social Media Daily? Do it now!


Author: Michelle MacPhearson
Nov 05
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Are You Convinced Yet?

I hope that tonight’s election results will quell one argument - if only one.

That being that social media is, in fact, a powerful medium on which to market your brand.

Marketing is marketing is marketing, yes - and there are time tested “rules” that stand true to this day.  This isn’t about social media taking over traditional selling, it’s about taking traditional selling to a new medium.  There was once a time when it was thought people wouldn’t buy anything on the internet because of the fear of having their credit card numbers stolen.

And there have been naysayers who claim social media as a selling tool is bunk - that the traffic isn’t targeted, that social media users aren’t buyers.

Tonight the United States elected a new president.  A president who leveraged the power of social media with brilliance, skill and foresight.

I suspect todays real winner is Web 2.0 - imagine that 12 months ago people said it was useless for selling…watch Twitter go ballistic.  -Ed Dale

Ed Dale’s 140 character or less tweet said it succinctly, and I won’t try to reword it.

If you’ve had doubts about the power or practicality of social media, take a look at Mashable’s summary of Obama’s social media use during his campaign.  It culminated tonight as Obama’s acceptance speech was broadcast live on his Ustream channel.

Politics is old school, as old school as it gets.  If social media is working there, it WILL work in your market as well.

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Author: Michelle MacPhearson
Nov 03
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Blogging To The Bank 3.0

  • Market research & keywords
  • Optimizing Wordpress
  • Monetization structures
  • Developing, borrowing and outsourcing content
  • Article syndication
  • Link exchanges
  • Press releases
  • Forums
  • Buying links
  • Latent Semantic Indexing
  • Squidoo
  • Digg
  • Del.icio.us
  • Technorati
  • Outsourcing a blog empire
  • Selling your blogs
  • Getting indexed in 24 hours
  • Bonus modules (2 ways to get additional backlinks on the fly)

It’s had 3 incarnations because it’s the absolute best guide for newbies to get started with content publishing and internet marketing.

You’ll not find 700 pages of content here that you’ll never read.  Instead, Blogging to the Bank 3.0 is super concise and tells you exactly what you need to to get started building your own blog empire.

This isn’t technical material; it’s meant as an overview into *multiple* marketing methods one can use to begin and promote a money making blog (although the two bonus “tricks” at the end are exceptionally productive tactics).

Blogging to the Bank 3.0 is for the struggling marketer who’s been tossed from scheme to scheme, product to product and theory to theory.  Everything inside is time tested stuff that has worked and will continue working.  All you have to do is follow the step by step instruction.

Once you’ve completed the steps inside, you’ll be ready for more advanced techniques.

We learn by doing.  All the learning and theory in the world won’t make you money - only action will.  Fortunately, with Blogging to the Bank 3.0 the action is doable and, assuming you follow the well thought out blueprint, it will reap results.

This is the guide that I give to family and friends when they ask me how they can learn to make money online - and I know it’ll be the perfect introduction for you as well.

See what launch bonuses are left at Blogging to the Bank 3.0.

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Author: Michelle MacPhearson
Oct 31
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Over The Edge 2

What an amazing conference!

(I’ve never bothered attending an internet marketing conference before, but I couldn’t resist this one).

Dan Raine & Ed Dale of the Immediate Edge did a fabulous job providing KILLER content - one technique I came home, fired up my computer and am killing a niche with RIGHT NOW.  I was so excited about it I started in on it before even checking email.

I’d give thank you’s and shout out’s to everyone I met, but the list would be too long and I’d probably forget someone I adore, but suffice to say the Immediate Edge / 30 Day Challenge team, Market Samurai team and Wordpress Direct team, all whom attended and presented, are a fabulous, fun group of folks at the absolute top of their marketing game.  It was a pleasure to get to know everyone.

Also, Ed made an announcement at the end of the meeting that has HUGE repercussions on our industry as a whole.  It’s something you’ll want to be a part of, so do be sure you’re following Ed on Twitter (he’s @Ed_Dale) to get updates as they’re made available.

I’ve always loved the Immediate Edge, it’s one membership site I *make* the time for even though I’m often swamped.  Having met the many geniuses behind it, the absolute sheer brainpower that fuels it, there’s not another site out there of the same caliber.  If you want a comprehensive marketing education that covers everything from copywriting to buying and selling websites to cutting edge Web 2.0 domination, the Immediate Edge is the place to go.

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Author: Michelle MacPhearson
Oct 24
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Over The Edge 2

I’m heading out to the “Over the Edge 2″ conference (way too early) on Saturday morning.  Now, I don’t, as a rule, attend conferences because they’re usually far away (like Orlando) and most of the time I can get more work done at home rather then galavanting across the country.

But, I couldn’t refuse this one.

It’s put on by Ed Dale and Dan Raine of the Immediate Edge, a FANTASTIC membership site focusing on cutting edge marketing strategies coupled with solid selling, copywriting and market research techniques.

And I’ll be doing my best to TwitPic, live Tweet and share as much of the fun with you while I’m there - so keep your eyes peeled for updates!

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Author: Michelle MacPhearson
Oct 22
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3 Part Brain Re-Write (Link Good for 12 Hours)

I have a secret weapon that I’ve been implementing for about a month now.

It’s not a script or a tool… It’s like a brain re-write.

I’m erasing old habits (like the never ending stats/email/instant messenger checking circle we run in to avoid doing REAL work) - and replacing them with ones that move my business forward.

I can’t say enough about this system. I can say this:

You don’t run a peak productivity naturally. And productivity isn’t about to-do lists, it’s about your whole body being in tune with your goals: logically, physically and emotionally. Having all three parts work in harmony to be the best you that you can be.

With any individual part (logical, physical and emotional) not in tune (sick? sad? stressed?) you’re not at your peak.

If you’ve failed at to-do lists or ‘time management’ systems like “Getting Things Done” it’s because they address the logical aspect of you, but not the emotional and physical aspects. So you start off all gung-ho and within a week or two, you’re off the program (and feeling like a failure because you didn’t stick with it).

This post comes because I’m using the system EVERYDAY and have found that not only am I more productive, I’m more MOTIVATED. That’s a gift to entrepreneurs like us who don’t have a boss breathing down our necks making us work.

The whole system is 90 days - I’ve achieved so much in my first 30 days, I can’t imagine what’s to come in the next 60!

You ever wonder how millionaires do what they do? How they accomplish so much? They do it by implementing the very same success principles you’ll find out about here.

By the way, the link will only work for 12 hours. Take advantage before you lose out.

I almost didn’t buy this when it was first available because I heard about it and assumed it’d be like a $2k big-box type of course. But then I went to the salepage to check it out and saw that it was actually totally underpriced and couldn’t say no (and I’m SOOOO thankful I didn’t). You’ve only got 12 hours - go now!

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Author: Michelle MacPhearson
Oct 20
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New Video Inside 30 Minute Backlinks

It took 1/2 the day, (shoddy internet connection) but I’ve uploaded a new video inside 30 Minute Backlinks for those of you who are members.

You’re able to create 12 additional pieces of software now to distribute to the software directories for rank-building one way links!

You can watch the video here (you have to be a member).

And you can get the additional software here (free signup).

Enjoy - and happy link building!

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Have you downloaded the free guide to Web 2.0 traffic generation, Social Media Daily? Do it now!


Author: Michelle MacPhearson
Oct 20
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#2 Most Popular Question From Friday

Right behind social media, the most common questions on Friday’s Q&A call were about time management and productivity.

I gave a run down on how I manage my time and keep focused, but to be honest, it’s an area that I am still learning in.

(Having a couple of kids and a husband home with me all day leads to LOTS of distractions - I bet you can relate!)

That being said, I’ve always been a “productivity” dork, I love learning how to be more efficient. But most productivity and time management systems aren’t written for entrepreneurs like you and me. So some stuff doesn’t apply, or factors that are HUGE in our lives as business owners aren’t covered.

I want you to see a video that changed my way of thinking about time management; iit’ll have a PROFOUND effect on how you look at your own use of time and why you may have “failed” with time management systems you’ve used in the past.

Watch the videos here and let me know what you think.

Yes, there’s a launch behind these free videos. Duh. There’s also exceptional content available for free you need to absorb.

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Author: Michelle MacPhearson
Oct 19
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Download the Social Networking Directory

No surprise, Friday’s Take All Q&A call was filled with questions about using social media to get the word out about your website.

You need to know which social media websites are relevant to your niche, so you can focus your time on the places that will produce the best results.

I’ve got a HUGE treat for you!

Like, a HUGE treat!

I’m so stoked to be able to send you directly to the “Thank You” page for the Social Networking Directory.

========> (that means you won’t pay a dime)

It’s (and I’m not joking here) a 580 page guide to all the social networking sites out there. So you know precisely where to find your prospects.

It’s like the Yellow Pages, but for Social Networking.

Now, this isn’t necessarily a guide you’ll sit down and read cover to cover (although there’s some killer niches you can discover if you do so).

Instead, you use the “Search” function to find keywords associated with your niche. Work the sites you find. Bring in new traffic without paying for it, traffic you KNOW wants what you’ve got because the social networking site you found them on is laser targeted towards your product.

The Social Networking Directory is a must-have tool for every
single online marketer. Download yours IMMEDIATELY from here.

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Author: Michelle MacPhearson