Comments on: Pay Per Backlash http://www.michellemacphearson.com/pay-per-backlash/ by Michelle MacPhearson Fri, 21 Nov 2008 06:13:31 +0000 http://wordpress.org/?v=2.5.1 By: Michael Brito http://www.michellemacphearson.com/pay-per-backlash/#comment-911 Michael Brito Mon, 19 Mar 2007 06:47:00 +0000 http://www.michellemacphearson.com/pay-per-backlash/#comment-911 Here is my take on Payperpost. It almost reminds me of when Overture first started serving ads (i.e. paid search) in the search engine results, I think 2001 or 2002. I remember there was an uproar in the media about the idea of “manipulating the search engine results”. Now, today every brand has adopted this model of advertising and it’s becoming (if not already) a billion dollar business; and it produces a strong ROI in most cases. My two cents. Michael Here is my take on Payperpost. It almost reminds me of when Overture first started serving ads (i.e. paid search) in the search engine results, I think 2001 or 2002. I remember there was an uproar in the media about the idea of “manipulating the search engine results”. Now, today every brand has adopted this model of advertising and it’s becoming (if not already) a billion dollar business; and it produces a strong ROI in most cases.

My two cents.

Michael

]]>