Welcome to Day 27 of the Internet Marketing Makeover!

It’s true – visitors can get lost on our sites! Whether it’s a out-of-date bookmark or simply a broken or mistyped link, 404 errors (“Page Not Found”) lead many site visitors to simply abandon their quest and try finding what they want somewhere else.

In today’s Internet Marketing Makeover assignment, you’ll give visitors who reach a 404 error page alternatives, so they stay on your site!

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