Tony at Ton-O-Fun Family Friendly Fun Tunes send a personalized CD of songs for my son’s birthday – he just turned 6.
We popped it in the CD player and he (and his 1 year old brother) had an absolute blast dancing around to the music, and Rory was SHOCKED when he heard his name in the songs. The last few times I’ve been on Skype with people he’s asked if it’s the man who made him the CD of songs. Tony’s CD has been a BIG hit around here – if you’ve got little ones in your life, it’s a fun, personal gift they’ll adore.
This is an important concept in today’s world of micro-niches – the smaller and more targeted your market is, the more success you will have. People love to feel that something was made just for them.
Weight loss is a huge niche. Micro-niche that to weight loss for new moms in their 30′s or weight loss for people recovering from back injuries. You’re still in a HUGE market (with HUGE revenues) but you’re making the easy sale because people see your product is specific to them.
Then you take that concept and repeat it. Add in a site (or product) on losing the ‘freshman 15′ and another on weight loss after quitting smoking.
The information within each new site or product doesn’t necessarily change (weight loss is as simple as eating healthy foods and exercising, no matter who you are) but they way you present it does. You present it as if it was made specifically for your target market.
Within Clickbank, there’s a particular seller who specializes in “dog training” ebooks. But rather then present surfers with a general “dog training” product, he lists tens of products in Clickbank, each targeted towards a particular dog breed. If you’re a German Shepherd owner, you rather buy a dog training book, or a ‘Training Your German Shepherd” book? Of course, you’d want the one targeted JUST for your situation. This Clickbank product owner then dominates the entire “dog training” market though his micro niches.
What’s more, it’s a heck of a lot easier to rank for a keyword when it’s a long tail, micro niche keyword. Rank for weight loss? That’s going to take some heavy hitting skills, time and money. Rank for “post pregnancy weight loss” – not as tough, by any means.
Rinse, repeat. You dominate the market via multiple ultra-targeted micro niches.
Just from a very practical perspective .. I was recently looking for “zen cart consultants” — someone who could specifically help me out with my zen cart installation (without being super expensive; they would be subcontracting). I didn’t find ONE!
I found tons of people who specialized in that, plus about every other web application they could think of. “Yeah, right, you’ll be great. I can rely on you out of the box, and it will be worth my money to pay you to do it, rather than do it myself.”
Really struck me me what a big deal this is. The very fact that you say you specialize; that you are willing to put some useful (free) information about what you say you do; that would be enough to get me to try you out. Add a handful of great testimonials, and I’ll actually believe that it’s gonna work out great.
And frankly, if I found out that the same concern had sites for ZenCartConsultant.com, JoomlaExpert.com, and DrupalGuru.com, I’d be okay with that. If each one was specific and clear, and each site focused just specifically on my need.
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Nice post. Thanks
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So true…Dominating a big niche is often hard…It is so hard to get ranked well to make any serious money…Micro niches makes it a bit easier and also like you said makes the target customers feel good since we are specifically targeting them. I usually target a micro niche…But one thing that I have never done is pick multiple micro niches and dominate the main niche…Thank you for the tip…Makes sense.
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Thank you so much for showing us today how to bring down a niche for our markets. Sometimes the more simple it is , it gets harder to see it.
I have really enjoyed your words of wisdom and one thing is sure cannot wait to purchase your eBook on creating back links.
God Bless Claude Brisbane
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It’s a brilliant concept; thanks for the reminder. I have to remember it especially when it comes to marketing such a universally-applicable process as my unconditional freedom process, which can assist literally ANYONE on this planet in creating their own permanent freedom from ANY unwanted condition in their life–be it physical, mental, emotional, financial, social, environmental, etc–no matter what has(have) been the presumed cause(s) of it so far. How much more general can anything get than that? And yet, it’s been hard to get many people to see the possibility, and to get interested in it and in my services, and I can now see more clearly than ever where my mistake may have been: I see that so far I have been more interested in the ego-gratifying pursuit of showing people how powerful and universally-applicable my process is, it’s basically been more about me than about the people I said I want to help. Thanks for the awakening. I am going to get busy creating lists of long tail keywords for my “unconditional freedom from unwanted conditions” business.
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Michelle…
You’re really something! Thanks for all the hard work you do and for sharing it with us.
And you even managed to toss in a nice nod to my website. I’m about to do the same for you everywhere I can. Hopefully I’ll be “all over the net” shortly, and I plan to leave bread crumbs to your stuff.
Thanks again and tell Rory “hello from the man on the CD”
Tony
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This is a great reminder, and it works for social media too. Like with myspace if you find friends who are directly related to your micro niche you will easily be able to “call their name”. I have one whole myspace profile that is only “attachment parent” mothers.
Works like a charm.
Thanks,
Jackie Lee
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Perfect Jackie Lee! (And AP is a great niche).
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