Welcome to Day 11 of the Internet Marketing Makeover (#31DIMM for short)!
Yesterday you reevaluated your sites’ main keyword phrases as well as established the most relevant, trafficked and low competition long tail keyword phrases to target.
Today you’ll use that fresh keyword research information to optimize your sites.
You’ll create search engine bait.
DAY 11 OBJECTIVE
Optimize your site for the (new) keywords you’re targeting.
DAY 11 ASSIGNMENT
HOME PAGE OPTIMIZATION
Ensure that your sites’ title tag, meta keywords, meta description and H1 tags are all targeting your main keyword phrase.
As the trend has gone thus far, if you’re using Wordpress, a popular plugin called All In One SEO Pack makes this simple. Install it and use it on all of your Wordpress sites.
If you’re not using Wordpress, you’ll have to edit your sites’ code manually.
Your home page content should also be tightly targeted for your main keyword phrase – ensure it is.
You’ll want to not only use your main keyword phrase within your home page’s content, but also closely related, thematic keyword phrases. An example I like to use is, if your main keyword phrase is “dog training” then you would also want to use terms like “canine obedience.” It’s a different way of saying the same thing – and Google looks for this.
SEARCH ENGINE BAIT
Your long tail keyword phrases, and the pages you’ll create targeting them, are the best search engine bait available. It’s not often a site launches and is immediately recognized for a higher competition man keyword phrase, but you *can* immediately get traction with long tail keyword phrases.
Not only do long tail keyword phrases allow you to draw traffic while you’re waiting for your main keyword phrase ranking, they also establish your sites authority in the search engines. A visitor has a much better browsing experience when they visit a site and are able to learn not only about the main topic, but other closely related topics that branch out from the main. Your long tail keyword phrases do just that for your visitors – and Google prefers to send visitors to sites where the user will have an informative and complete browsing experience.
As such, the pages you create targeting your long tail keyword phrases should use that long tail keyword phrase in the title tag, meta keywords and meta description and H1 tags.
The content should, again, focus on your long tail keyword phrase, and also use alternative ways of saying the same thing.
These pages will give your site more weight in the search engines, as well as pick up some traffic of their own.
ABOUT THE 31 DAY INTERNET MARKETING MAKEOVER
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Great info so Michelle, but can you please clarify a couple of things? What exactly are H1 tags? Also can you give me some examples of long tail KW on the above example of dog training? Thks
Hi Caroline,
H1 tag is basically the main heading or headline on your webpage.
As for long tail KW example: more niche-specific KWs are usually long tail KWs. For example, one of long tail KWs for dog training is ‘german shepherd dog training’. So, the more specifically you focus on particular type of dog training, the more likely it will be a long tail keyword – basically KWs that are 3, 4 or more words long. Go to Google and search ‘keyword external tool’. The first on the top should be Google’s ‘Keyword Tool External’. It’s a free KW tool which you can use to find relevant KWs for the keyphrase you want. Just follow their instructions on the page.
Finally someone who knows the difference between “ensure” and “insure.” `;->
Or was it an accident?
Great series BTW!
@Bob – I insure you I know the difference.
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