Is it a good idea to have your team leave blog comments on your behalf?
(Got your own questions for the show? Ask ’em here!)
A question from Stan:
Hi Michelle! You mentioned on your short video on blog forums and backlinks that when the methods that you used to get your backlinks is commenting, you mentioned a few others, but you also indicated that you don’t do that using any kind of service. You have it all being done manually or by hand. I wanted to ask you in the commenting. Do you do the comments yourself or do you have someone else do them for you? And if you have somebody else do them for you, do they leave the comment on your behalf or do they leave the comment on their own behalf but still sending a link back to you? And by the way, your hair, you short hair looks great!
Hey Stan, great question! Actually we were discussing that inside the Renegade Startup the other day too. So, it’s timely! What we do is kind of different depending on if it’s an internet marketing site or a niche site.
In my internet marketing business, obviously, I am the face of that business and a lot of what I’m doing in this business as “Michelle MacPhearson” is, of course, being an expert in the industry. It wouldn’t make sense for me to have staff comment on my behalf in this industry because they wouldn’t be the expert that I am. They wouldn’t be able to speak in my voice and with my knowledge as much as I personally can.
At the same time, given it is the internet marketing/SEO world, it is also a really bad idea to run around comment spamming whether it’s in your own name or your staff. When you have an internet marketing business, it’s pretty easy to get caught up with people calling you out or even Google noticing. So we don’t do any of that stuff in the internet marketing side of my business. If I choose to leave a comment on somebody else’s blog then I do it in my own name. But we don’t actually have any active blog commenting campaigns within the internet marketing business side of things.
Within the niche side of things, we do. The staff will go and leave comments and they may use a pseudonym or they may use a name that we had created as the pseudonym for the owner of the site, or they may just use random names that they make up as they leave comments. All comments that we do leave, however, are genuine. They’re expected to have read the blog post. They are expected to actually be saying something interesting and helpful. We don’t do any keywords in our blog comments or anything like that. So the site owner cannot differentiate what we’re doing between genuine comments because, in fact, they are genuine comments. The only difference is the person who’s leaving them happens to be making a salary when they do so. There’s no other SEO type factors involved in the comments that we leave that can make them appear spammy. In that way we can get higher approval rate and we get better engagement rates with those comments that we are leaving.
I hope that answers your question Stan. Thank you so much!