Welcome to Day 25 of Reboot Your Blog!
Do you hate me yet? :-)
I know it might be hard for your to believe after having made it though 24 days of this, but I really do want to make things easy on you. I want your business to run smoothly, I want you to have automation and systems in place and I want you to live the good life.
Today’s assignment is one that requires a little legwork up front from you (but you can always outsource it!), but will pay in dividends throughout the years you own your site.
DAY 25 OBJECTIVE
Start using syndication to build links to your internal pages and posts.
DAY 25 ASSIGNMENT
The irony of RSS is that stands for “Really Simple Syndication” but that just makes it sound even more complicated! RSS is the first thing many folks think of when they think of syndication, but it doesn’t begin and end with RSS.
[box type="note"]Web syndication is a form of syndication in which website material is made available to multiple other sites.[/box]
Thankfully, we won’t just be focusing on RSS in this post on syndication. We’ll be looking at syndication as a whole – that is, a way to spread links to your content across the web.
Let’s Get RSS Out Of The Way
So let’s get it out of the way.
RSS gets a bad rap because when you publish a full feed, people can “steal” your content and put it on their site.
If you’ve done everything I’ve told you thus far in Reboot Your Blog, you won’t care if someone is “stealing” your content. Google will know you are the original author and you will receive credit for your work from them. Most of the content scraper folks aren’t smart enough to remove the link back to your site that comes in your RSS feed – or they just don’t care because whether there’s a link back to you doesn’t effect their bottom line.
I know this because that’s the world I come from. Black hat is where I got started.
Yes, it’s not right. Don’t waste your time fighting it. It doesn’t matter. You have better things to do and much of the time, it benefits you (yes, even after Panda) because you will get a link back.
You should be publishing a full feed on your site:
Remember when Google didn’t exist and you had to browse through Yahoo’s listings to find that you wanted? Blog Directories are a throwback to that time – but because some of the sites have been around for so long, many actually carry some weight in the links they provide for you.
TopRank maintains a list of blog directories that you should submit your site to (or outsource! outsource!).
You’ll then want to submit your site’s RSS feed to the major RSS directories. Every time a new post is published on your site, they’ll link back to you. This also gets your content into the hands of scrapers, as they often find their content in the RSS directories. Thanks scrapers!
Here’s a site that lists RSS Directories you can submit to – the nice thing is that you can sort by PR. Take the time (or outsource it) to submit to the PR 4 and above sites. It’s a one-time task – you do it once and these sites will syndicate your content for eternity.
Your RSS feed can also be syndicating links to your new posts to places like Squidoo, FriendFeed and Hubpages. All these sites allow you to enter in your RSS feed and they’ll publish new post content automatically.
This is Squidoo’s RSS Module that you can add to your Lens:
See?! You’re getting deep links! I’m so proud!
A little more complicated is taking your posts and turning them into a podcast, which you can then submit to podcast directories (who will then link back to you). Look at Odiogo. They take your RSS feed and do the text-to-speech heavy lifting for you, for free. This is a trick I’ve been using for YEARS and it’s extremely unlikely anyone else in your marketplace is doing this!
A list of podcast directories to submit to is here – again, this is perfect for outsourcing.
All the places you submit to – both RSS directories and podcast directories – will have a page on their site dedicated to your feed. Grab that URL and add it to your Backlinks for Backlinks queue.
Other Important Places To Syndicate
I’ve literally had folks LAUGH at the idea of actaully submitting their posts to Blog Carnivals – until I show them the backlink profiles of my niche sites. It’s so worth doing (and, duh, perfect for outsourcing).
When you have new content, submit it to the relevant Blog Carnivals!
Social Media is another place you don’t want to overlook. Your new posts should go out to your Twitter followers and be published on your Facebook Fan Page (ideally, you set it up so that what you publish on your Fan Page is pushed automatically to your Twitter account. DO NOT push your Twitter updates to your Facebook Fan Page). Publish your new stuff on Google+ as well, now that you know about Author Rank!
The fun of syndication is that with a little legwork in the beginning, it just goes on and on working for you hands free afterwards.
After you’ve finished today’s Reboot Your Blog assignment, you’ll have:
- Set up full feeds for your site
- Submitted your site to blog directories
- Submitted your site to RSS directories
- Added your RSS feed to Squidoo, Hubpages, Friendfeed
- Submitted your site to Podcast Directories
- Put a process in place to submit new posts to Blog Carnivals
- Put a process in place to submit new posts to Twitter, Facebook, Google+