We’ve been talking a bunch lately about what’s coming in 2009; your goals for the coming year and predictions in the internet marketing and social media world.
Goals are fantastic. Looking forward to where the market is going helps you stay ahead of the curve.
But none of that matters if you’re not putting out content… Content is the currency of the web. Your web page is simply a placeholder for your content - audio, video, text, images. People visit your website to consume the content you’ve placed there. Oftentimes, he who has the most content wins; it simply gives browsers more chances to interact with you.
That’s a simple concept. But why is it so hard to execute?
Having provided individual, one on one internet marketing coaching (no longer available) as well as receiving thousands of replies and questions from my subscribers from email broadcasts, I know what holds you back from creating content.
It’s fear.
Fear of looking dumb in front of the HUGE audience that is the web.
I get it. I’ve been there.
I’ll even tell you a little secret. I became known in the internet marketing world because of a software program I sold. I didn’t code the software. Sure, I gave the specs to the programmer, but it was him that implemented it. And when I released 30 Minute Backlinks, I was terrified. I was AFRAID that what *I* had to teach wasn’t going to be seen as valuable to the marketplace, that I was a “one hit wonder” with my software (that I didn’t even program)!
But I also knew that I HAD to produce 30 Minute Backlinks because it is so effective and a technique that had never been taught to internet marketers. And I HAD to do it to get over my own fear. I HAD to prove to myself that I did know my stuff, that people would benefit from my teaching.
As I opened the site up and orders started pouring in, I was happy. But when a few weeks passed and I started getting emails from people who’d implemented the techniques I was ecstatic - #1 rankings, growth in businesses, success stories all around. And then I, well, got over myself.
Creating content - and selling it - can be scary. It’s putting a bit of you out there for people to judge. So if you feel like your writing, your videos, your audios aren’t “good enough” you absolutely need to know that you are not alone with that fear!
I wrote about the release of the Thirty Day Challenge Plus program, but Ed has gone above and beyond this week by actually releasing one of the lessons inside to the public, for free.
This lesson is about content creation, but it goes even deeper than that into the fears we all have about putting ourselves out there. It’s motivating, inspiring and is THE audio you must listen to to get your head stuck on right for the new year.
Read the email Ed sent out here, and then download the audio and accompanying PDF file. Absorb it. Live it.
Now I’ve bared my soul… Would love to hear in the comments what your experience has been with fear in your business and how things worked out once you forced your way past it.
(Remember, if you’re an Immediate Edge member you’re getting all the 30 Day Challenge Plus content inside your Edge membership at no extra charge).
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