Social Marketing

What do you want people to do when they visit your webpage?
No, seriously.  Think about that for a minute.  Get a clear answer in your mind before you read on.
I’ll wait…..
Do you want them to buy something?
Sign up for your newsletter?
Click on ads?
Visit an affiliate product you’re promoting?
Subscribe to your RSS feed?
Now I’m going to [...]

There’s been a lot of talk in the blogging and IM world recently about spamming & etchis (but then again, isn’t there always?).
That said, the comment thread on this post got me thinking about the issue.
Think about MySpace (or other social networking sites) “spam.”
You immediately have a scenario in mind of what constitues spam on [...]

Google rolls out another handy-dandy freebie - Website Optimizer - that’s in beta now and will hellp you split test your site.
Very cool, I’m signed up.  But I just *know* it’s part of their plot/scheme to take over the world.   With Google Desktop, Analytics, Checkout, etc., they could know quite a bit about you [...]

Pay-Per-Post got $3 million in VC, perhaps the pay-per-digg model will follow suit?
Ed Dale posted about his prediction for 2007 to be the year of buying and selling websites. I see VC money popping up all over the place and think it’s a great time, if you’ve got a clever idea, so get a [...]

Forget pay-per-click advertising, pay-per-post is all the rage these days.
Pay Per Post allows advertisers to get the word out via that grassroots, word-of-mouth goodness that is blogging.
THE PAY PER POST PROCESS: 
You specify what you want the post to contain (review, pics, links, anchor text, etc.) and the dollar amount you’re willing to pay a blogger [...]