Posts tagged as:

copywriting

Slimy Internet Marketing Salesletters

by Michelle MacPhearson

On November 19 I published a blog post entitled “Build a Business, Not a Product” where I talked about (and illustrated, complete with stick figures) the importance of creating an entire sales process rather then a one off product to maximize your returns.  I also mentioned a product (no longer available) that will automate the [...]

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Some Pretty Incredible Numbers: Headline Split Testing

by Michelle MacPhearson

I spent a few hours running headline versions for Tubeinator through Glyphius before I released it at a significant discount to prior customers today.
In the end, I took the 3 highest scoring headlines, kept the rest of the salesletter exactly the same, and sent folks through a rotator.  Each headline got equal eyeballs – and [...]

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