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Internet Marketing and Social Media 2010 Predictions

by Michelle MacPhearson

As 2009 winds to a close, we look to 2010 with antici…….pation and enthusiasm.  It’s a whole new year with a clean slate.  And with the new year comes a reflection on where we’ve been and where we’re going.  The web has changed drastically and that changes the way we, as internet marketers, do business.
2009 [...]

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All About You

by Michelle MacPhearson

This entry is part 7 of 23 in the series 31 Day Internet Marketing MakeoverWelcome to Day 7 of the Internet Marketing Makeover (#31DIMM for short)!
There are certain elements of a site that can inspire confidence in your site visitors.
Confidence that makes those visitors more likely to click you ads, buy your products or trust [...]

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Twitter’s DOS Attack (And Why Social Media Sucks)

by Michelle MacPhearson

This week, Twitter was hammered by a DOS (denial of service) attack.  I have no idea what that means, other than it’s some kind of server attack that’ll make your site go down.
So as part of this attack, Twitter was down for some time.  If you could get on Twitter, tweets that seemed to go [...]

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Training on Internet Marketing Tools

by Michelle MacPhearson

As internet marketers we’re exposed to a lot of recommended internet marketing tools – some free, some paid, but all come with the promise that they’ll make up more productive. One can get overwhelmed just learning the tools without even getting into the actual business of internet marketing!
The tools below are indespensible to my [...]

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It’s Not Me, It’s You: Three Pillars of Social Media Marketing

by Michelle MacPhearson

“OMG if I use social media I can go to all these awesome sites and tell people about my product/service/website? And then they’ll buy my stuff? That’s so neat!”
That’s the initial thought process when someone considers social media marketing.
And it’s dead wrong.
People aren’t on Facebook, MySpace, Twitter, YouTube to BUY YOUR STUFF.  They might, [...]

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Too Big For Audio Only: New Facebook Pages

by Michelle MacPhearson

While Internet Marketing This Week is a podcast, this episode was too big to just go audio only.
As Facebook announced the changes to their “Pages” feature, Ed Dale, Lynn Terry, Paul Colligan and I decided we’d have to do a LIVE streaming video episode to discuss what this means for marketers.
Who should, and how should [...]

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Facebook Marketing Actually Gets Interesting

by Michelle MacPhearson

I’ve not been a huge fan of Facebook for marketing purposes because having a crapload of friends makes it quite difficult to interact with them and manage your Facebook experience.
Facebook made an announcement yesterday that actually makes Facebook marketing viable for the average person.  Facebook “fan” pages just got revamped and behave more like a [...]

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Internet Marketing Catfight!

by Michelle MacPhearson

Right now, get on over to Internet Marketing This Week because the newest episode is up and this one’s a doozy! (This is, of course, if you’re not already subscribed in iTunes, because if you were it would be delivered automatically to you).
Paul Colligan, Lynn Terry, Ed Dale and I started off nicely enough with [...]

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Status/Mood Update tool in Myspace

by Michelle MacPhearson

(This is a guest post by Steven Cravis.  Steven Cravis is a composer, producer and web marketer. Follow him on Twitter @StevenCravis!)
One tool that I think is great, and is overlooked by many myspace users with lots of myspace friends, is the Status/Mood update.
On your Home page of being logged into your myspace account, [...]

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