Jul 11
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Never Put All your Social Marketing Eggs in One Basket

Google has seemingly “slapped” Squidoo by decreasing lens SE results ranking - across the board. I was first made aware of the issue before it hit Income.com or other websites, inside The Immediate Edge, where Ed Dale lovingly coined the “Squidoo Slap” name.
Techcrunch speculates the Slap comes as result of Squidoo’s harboring, and allowing, [...]

Author: Michelle MacPhearson
Oct 25
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Split Testing Shall Rule the Earth!

Google rolls out another handy-dandy freebie - Website Optimizer - that’s in beta now and will hellp you split test your site.
Very cool, I’m signed up.  But I just *know* it’s part of their plot/scheme to take over the world.   With Google Desktop, Analytics, Checkout, etc., they could know quite a bit about you [...]

Author: Michelle MacPhearson