Jun 25
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Some Pretty Incredible Numbers: Headline Split Testing

I spent a few hours running headline versions for Tubeinator through Glyphius before I released it at a significant discount to prior customers today.
In the end, I took the 3 highest scoring headlines, kept the rest of the salesletter exactly the same, and sent folks through a rotator.  Each headline got equal eyeballs - and [...]

Author: Michelle MacPhearson
Apr 02
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Social Media Marketing and Spam Concerns

There’s been a lot of talk in the blogging and IM world recently about spamming & etchis (but then again, isn’t there always?).
That said, the comment thread on this post got me thinking about the issue.
Think about MySpace (or other social networking sites) “spam.”
You immediately have a scenario in mind of what constitues spam on [...]

Author: Michelle MacPhearson