Can you use a blog as a salesletter? If you do, will blog salesletters work as well as a more traditional salesletter? When is comes down to it, a blog platform like WordPress is simply a CMS (content management system). This means it’s just a way for you to put your information on the web. [...]
On November 19 I published a blog post entitled “Build a Business, Not a Product” where I talked about (and illustrated, complete with stick figures) the importance of creating an entire sales process rather then a one off product to maximize your returns. I also mentioned a product (no longer available) that will automate the [...]
