Taking a break this morning from the interwebs, I cracked open my copy of Content Rules by Ann Handley & CC Chapman and started at the Introduction, where I was greeted, in the first paragraph, with probably the stupidest thing I’ve ever seen in a “social media” type book (and I’ve read some really, really [...]
As 2009 winds to a close, we look to 2010 with antici…….pation and enthusiasm. It’s a whole new year with a clean slate. And with the new year comes a reflection on where we’ve been and where we’re going. The web has changed drastically and that changes the way we, as internet marketers, do business. [...]
Ready to conquer a new niche, but want to make sure you’re on the right track? You can’t just build a site on underwater basket weaving – you’ve got to make sure that: People are looking for information on the topic That there are buyers (not just freebie seekers) There are actual products you can [...]
This week, Twitter was hammered by a DOS (denial of service) attack. I have no idea what that means, other than it’s some kind of server attack that’ll make your site go down. So as part of this attack, Twitter was down for some time. If you could get on Twitter, tweets that seemed to [...]
“OMG if I use social media I can go to all these awesome sites and tell people about my product/service/website? And then they’ll buy my stuff? That’s so neat!” That’s the initial thought process when someone considers social media marketing. And it’s dead wrong. People aren’t on Facebook, MySpace, Twitter, YouTube to BUY YOUR STUFF. [...]
John Jonas put up a blog post yesterday about The Social Media Myth that I thought would really irritate me. It’s called, “Social Media is Garbage!” I saw that headline and thought, “Here we go again, another marketer trying to be popular by bashing something that people are into these days…” But I know John [...]
