I used to spend a lot of time talking on the phone to salesmen, fleet managers and general managers at East Coast car dealerships. Guys in New Jersey, Massachusetts & Pennsylvania.

Now, I’m from California, born and raised, and they do things a bit differently out there on the right side of the US – particularly in the car business.

I worked for a Silicon Valley dot-com startup called Greenlight.com (they were eventually bought out by CarsDirect.com, operations moved to Southern California and we were all laid off). And what Greenlight did was pre-negotiate a great price on a new car for customers, so all they had to do was walk in and sign the paperwork, no hassle, no haggle. It was a great service, and we were able to negotiate great prices for people since we sent the dealerships a lot of business.

My job at Greenlight, and another company I worked for later was to cold-call these dealerships, convince them to sign up with our program, negotiate pricing and send them deals. The Eastern seaboard was my territory.

Sounds pretty easy, right? I mean, who wouldn’t want free leads? Well, it turns out (who knew?) that these guys have been doing business a certain way for about 50 years, and weren’t about to change because of some California internet start-up.

They gave me a run for my money; it was trial by fire.  But I was always the type who’d take whatever they threw at me and throw it right back, and they liked that.  It was cool, I was pitching some of the top salesmen on the East Coast and I learned so much about direct sales from them. I really loved my job because it was challenging, mentally stimulating and very rewarding.

So I was watching a set of videos yesterday – called “Habits of the Top Internet Marketers” by Todd Brown.  I haven’t run across Todd before, but he reminds me a lot of those Jersey car salesmen (and I truly mean that in a complimentary way).  He’s very much a tell it like it is, no BS kind of guy.  I think anyone can appreciate that.

The videos are a great watch, and Todd’s got a lot of passion for the subject.  What he talks about can be applied to anything though, these habits are important wether you want to become a top internet marketer or the #1 baton twirler in the world.  Simple principles of success.

Oh, there’s no opt-in required, no money, so go have a look.

   

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Tagged as: carsdirect, greenlight.com, sales, todd-brown