While Internet Marketing This Week is a podcast, this episode was too big to just go audio only.
As Facebook announced the changes to their “Pages” feature, Ed Dale, Lynn Terry, Paul Colligan and I decided we’d have to do a LIVE streaming video episode to discuss what this means for marketers.
Who should, and how should you use the new Facebook pages as part of your marketing efforts? What are the differences between the new Pages and the old version? Watch the stream below to get our input:
Reply to @IMTW on Twitter to give us your feedback!
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{ 3 comments }
Hi Michelle,
I watched the video, but am still confused about whether to choose a personal account or a business account when I decide to create my Facebook acct. FB only allows one account and a biz acct is more limited. E.g. With a biz acct, “You will not, however, be able to view the profile information of any of the fans of your Pages or add any other applications to your account. Your account will not be visible in search and other users on the site will not be able to find you and add you as a friend.”
On the other hand, you’re not allowed to use personal account features for professional promotion: “All personal site features, such as friending and messaging, are also for personal use only and may not be used for professional promotion. Using personal site features for professional promotion, or creating unauthorized Pages, may result in your account being warned or disabled.”
On the other (third) hand, with a personal account, you can create and join groups to interact with others of similar interest…you’re just not allowed to do professional promotion.
So the question is, for marketing purposes, is it best to create a personal account or a business account on Facebook? And for those already with a personal account, should they convert it to a business account?
I’m often baffled by how the recent Twitter frenzy has overlooked the brand opportunity for marketers on Facebook, along with the lack of scale for Twitter. Yes, Twitter now has 6 million users, but Facebook has 175 million! More importantly, according to Nielsen’s recent report on social networks (which we covered this week), Facebook users spend an average of 3 hours and 10 minutes on the site per-month; the highest average time per-person amongst the 75 most popular brands online.
Definitely, the new facebook pages can open the doors to new types of marketing techniques out, nice videocast
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