http://www.michellemacphearson.com/tracking-optimizing-visitor-profitablity/ The Internet Marketing Blog Wed, 25 Aug 2010 18:56:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.michellemacphearson.com/tracking-optimizing-visitor-profitablity/#comment-18324 Michelle MacPhearson Thu, 14 Jan 2010 00:32:43 +0000 http://www.michellemacphearson.com/?p=931#comment-18324 @Sean - Yeah, of course - given the constraints of this 30 day course, it's impossible to fully explain and utilize all the tools available. Those interested can and should look at their whole funnel, and Google provides great instructions on doing so. @Sean – Yeah, of course – given the constraints of this 30 day course, it’s impossible to fully explain and utilize all the tools available. Those interested can and should look at their whole funnel, and Google provides great instructions on doing so.

]]> http://www.michellemacphearson.com/tracking-optimizing-visitor-profitablity/#comment-18313 Sean - Is Visitor Management v. Visitor Profitabilty? Wed, 13 Jan 2010 19:05:11 +0000 http://www.michellemacphearson.com/?p=931#comment-18313 I like how you talk about Goal Tracking, but I think a good way to improve the article would be also to talk about visitor management. Set up a funnel in Google Analytics and see how far visitors get through the action process (sign up or final sale). If any part of that chain has a high bounce rate, focus on fixing the usability of that step. This may include reducing information on page or fields to fill out. I like how you talk about Goal Tracking, but I think a good way to improve the article would be also to talk about visitor management. Set up a funnel in Google Analytics and see how far visitors get through the action process (sign up or final sale). If any part of that chain has a high bounce rate, focus on fixing the usability of that step. This may include reducing information on page or fields to fill out.

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