SEO is dead. Long live SEO.
Listen folks, it ain’t dead. But it is changing. Of course it changes – this is the internet, people! We’re lucky is something remains the same for a month!
In today’s SEO climate (of change) and the increase of social media as a ranking factor and quality of content becoming more and more important, we should’t overlook the fact that BACKLINKS STILL MATTER.
Where Should I Get Backlinks From?
The most common question I’m asked then is, “Where should I get links from now?”
Many folks were suckling and the sweet teat of blog networks and seem to have completely lost any ability to get links on their own.
I’ve developed a resource that’ll get you started.
What this free service attempts to do is organize popular social media properties (and, with a caveat, article directories) in various ways so you can discover and analyze new link building opportunities.
Are These Kinds of Links Effective in the “New Order” of SEO?
Yes. But you’ve got to do it right. Most of the information shared ont he web is done via social media properties, so it’s totally natural and normal to have your URL’s shared there as well. However, you really need to watch your anchor text. In fact, don’t use your main keyword at all. Mix it up. Over optimized anchor text was the major downfall of marketers in the Penguin update.
Balance in SEO
Keep in mind, while we used to be able to almost solely focus on backlinks, our SEO needs to now be more balanced. It’s no longer a matter of JUST backlinks. Now you have many other aspects to concern yourself with – quality and innovation, on-page SEO (more important today than pre-Penguin), social signals, authorship, to name just a few. Make sure you’re not spending all your time chasing the “backlinks dragon” and none on other key metrics.
Check out the Where to Build Links tool here.