Social Marketing

Forget pay-per-click advertising, pay-per-post is all the rage these days.

Pay Per Post allows advertisers to get the word out via that grassroots, word-of-mouth goodness that is blogging.

THE PAY PER POST PROCESS: 

You specify what you want the post to contain (review, pics, links, anchor text, etc.) and the dollar amount you’re willing to pay a blogger to post accordingly.  Blogger posts, and advertiser can see/visit the post and rate the blogger accordingly.   Funds are debited from advertiser’s account and deposited to blogger, minus Pay Per Post’s cut.

Ever heard of “Snakes on a Plane?”  This is how they did it - not Pay Per Post specifically, but grassroots, blogger advertising.  I believe this (peer to peer) is one of the most powerful advertising models we’ll see develop in the next year.  This is REAl people telling other REAL people about you and your product - forget contextual ads, forget thinly veiled affiliate promos in the form of articles or complex backlink campaigns.

The biggest boost in sales/traffic you will ever see will come from other people talking about you.  Pay Per Post encourages that talk.

BTW - If you’re an interested blogger, you can sign up to be paid per post.  At the time of this writing, some opportunities are as high as $12/post.

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