Welcome to Day 10 of the Internet Marketing Makeover (#31DIMM for short)!
What’s the old saying – “The only thing that doesn’t change is change itself…”
Everything is in flux, including within your marketplaces. There’s breaking news, innovation, product launches, trends, and even general human fickleness!
This ebb and flow of what’s hot (and what’s not) effects even the most traditional and old fashioned niches.
As such, you must keep your keyword research data up to date and in tune with your market’s current wants, needs, and trends.
What was a good keyword set a year ago when you established your site may no longer be ideal. There may also be new, popular keywords in the niche that you should be targeting but aren’t.
Today we’ll review our keyword research and identify areas of improvement.
DAY 10 OBJECTIVE
Update the keyword research for your sites.
DAY 10 ASSIGNMENT
MAIN KEYWORD PHRASES
Ensure that your main keyword phrase still meets the traffic and competition parameters you’re comfortable working within.
For example, I tend to look for main keyword phrases with at least 100 hits day, 100,000 or less competition and 10,000 or less title competition.
I also want a main keyword phrase who’s currently ranking sites aren’t all super old domains with super high PR and have a low number of backlinks to the ranking page. Having a low number of backlinks to the domain as a whole is a bonus.
Watch my ‘Steal This Niche’ series for a walk through of several keyword research sessions and how one gets a “feel” for the different parameters to look for when conducting research.
Ensure that the main keyword phrase you are currently targeting is going to provide you with enough traffic, and that the competition isn’t too stiff.
If the traffic is too low or the competition too high, select another main keyword phrase to target.
LONG TAIL KEYWORD PHRASES
Just like you did for the main keyword phrase, you now will ensure that any long tail keyword phrases you’re actively targeting are still being searched and that their competition is reletively small.
For a long tail keyword phrase, you are looking for lower traffic and competition numbers than you were with your main keyword phrase.
Again, review the Steal This Niche videos if you need a refresher.
Ensure that the long tail keyword phrases you are currently targeting are going to provide you with enough traffic, and that the competition isn’t too stiff.
Now is also the time to look for *new* long tail keywords. Since you set your sites up, there may be new trends or a change in the search volume and competition for keyword phrases that weren’t attractive at the time.
Keep your eyes peeled for new, low competition long tail keyword phrases that are closely related to your sites current focus. You will capitalize on these opportunities throughout the Makeover!
If you aren’t actively targeting long tail keyword phrases, you absolutely should be! You can usually rank for them much faster, and a couple of long tail keyword phrases that rank highly can easily surpass one main keyword phrase in traffic volume. Identify long tail keyword phrases you could be targeting.
We’ll use these new keywords in later Makeover assignments!
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Thanks Michelle, I watched one of the Steal this Niche videos the other day and found it very helpful. Following your advice and currently trialling Market Samuri which I’m finding great. Hopefully with some practise I’ll get better at picking the `right’ main word keywords and long tail keywords to target!
Michelle,
Crowd Mountain is closed. To tell the truth, I never even knew it was open or existed prior to this. I hope you open it again fairly soon. Thank you.
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